Assistant Manager CSD Sales

Role & responsibilities

Sales Delivery

• Deliver monthly, quarterly, and annual primary & secondary sales targets.
• Drive growth across the full Diageo brand portfolio in the CSD and PMF channels.

Operational Coordination

• Coordinate with Supply Chain, Marketing, and CSD Depots to ensure uninterrupted product availability.
• Minimize stock-outs and mitigate any business loss risks.

Regulatory & Compliance

• Manage excise-related processes including Label Registrations, Permits, EVCs, and C-Forms in a timely and compliant manner.

Market Development

• Conduct structured market assessments and competitor benchmarking to identify white spaces and future growth opportunities.

Trade & Consumer Activation

• Execute brand-led promotional activities across outlets and ensure proper deployment of trade schemes.
• Monitor effectiveness and visibility of promotional programs.

Collections Management

• Ensure timely payment collections from CSD and Para Military channels.
• Monitor receivables and address reconciliation issues.

Market Intelligence & Reporting

• Track competitive activity, pricing, and market dynamics.
• Share weekly/monthly performance reports with actionable insights.

Team Leadership

• Manage and mentor a third-party field sales team.
• Drive accountability through daily reporting and performance reviews.

Preferred candidate profile

Experience / skills required:

Education: MBA in Sales & Marketing

Experience: 68 years of progressive experience in Sales, preferably in the Alco Bev or FMCG industry

Key Skills:

Strong commercial acumen and data-driven decision-making

Effective stakeholder communication and negotiation abilities

Strategic thinking with executional agility

Proficiency in navigating regulatory frameworks in complex markets

Ideal Fit

This role is best suited for someone who:

Thrives in market-facing, field-intensive environments

Is analytical, commercially sharp, and solution-oriented

Has a strong sense of ownership and accountability

Enjoys collaborating across functions to drive end-to-end outcomes

Has an innovative mindset to unlock unconventional growth avenues

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that youre supported to manage your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that youll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.