Assistant Manager - CRM

We are looking for a Marketing Analyst to join our team and play a crucial role in optimizing marketing strategies through data-driven insights. You will analyze market trends, campaign performance, and customer behavior to help us make informed decisions that drive growth, retention and improve ROI.

Key Responsibilities

• Collect, clean, and interpret data from multiple sources (digital campaigns, CRM, sales data etc.).
• Analyze marketing performance metrics (CTR, CAC, ROI, CLV, etc.) and prepare detailed reports from Clevertap, Metabase and data warehouse.
• Identify trends, patterns, and actionable insights to improve campaign effectiveness.
• Conduct marketing surveys, competitive analysis and market research to support strategic decisions.
• Collaborate with marketing, product, and sales teams to align strategies.
• Monitor A/B tests and provide insights for campaign optimization.
• Build dashboards and visualizations for key performance indicators (KPIs).
• Present findings and recommendations to stakeholders in a clear and concise manner.
• Partly own CRM planning and campaign execution on Clevertap

Requirements

• Bachelors / Master’s degree in Marketing, Business Analytics, Statistics, or a related field.
• Strong analytical skills with proficiency in tools such as Excel, Google Analytics, Moengage, Clevertap or similar platforms.
• Experience with data visualization tools (Metabase, Tableau, Power BI, Looker, etc.).
• Familiarity with digital marketing metrics and channels (SEO, SEM, social media, email, etc.).
• Knowledge of SQL or basic data querying is a plus.
• Excellent communication and presentation skills.
• Ability to translate complex data into actionable business insights.
• Basic understanding of Marketplace model of Ecommerce

Preferred Skills

• Experience in marketing automation tools (Clevertap, Moengage, Webengage etc.).
• Understanding of attribution models and marketing funnels.
• Basic knowledge of Python or R for data analysis (bonus).

Share your CV at farankhan@lovelocal.in or +91 7987464975