Assistant Manager - Category Management

Job Description

Driving Sales : - Responsible for top-line revenue goals within the established investment budget to achieve P&L goals - Responsible for developing, implementing, managing and reporting on plans to improve site metrics by increasing conversion, AOV, and other KPIs - Manage website content to align with monthly promotions, seasonal promotions and overall marketing strategy - Manage optimal inventory and right assortment for the category at any given time - Develop and implement a comprehensive category strategy aligned with the company's overall business objectives. This involves understanding market trends, customer needs, and competitive landscape to identify growth opportunities and define strategic initiatives - Assortment Planning: Determine the range of products to be offered within the category along with collaborating with suppliers and internal stakeholders to select and negotiate the best assortment mix. Monitoring Brand performance: - Negotiate budgets, set goals, monitor and report on performance - Secure Margins in line with overall guidance with negotiations with the brands - Plan and execute brand campaigns across various platforms and take corrective actions to stay on course of the plan - Meet the plan for recognition and awareness of accountable brands - Report performance against key metrics in approved formats Improve customer experience and retention: - Develop processes and procedures to drive customer retention - Analyse user experience across channels and touch points through web analytics and determine potential improvements