Assistant Manager – Branding & Marketing

Work Location - Kakkanad, Ernakulam

You can send your updated profile to Email (annasaly.jose@blossomlingerie.in) or WhatsApp ( +91 7510122227)

• Develop and execute brand strategies across PAN India, ensuring effective sales and marketing collaboration.
• Manage trade marketing plans, including budget management, market research, analysis, and campaign execution.
• Oversee ATL activities (BTL) to drive business growth through innovative marketing communication initiatives.
• Conduct regular market research to identify trends, opportunities, and challenges; analyze data to inform strategic decisions.
• Ensure seamless integration of all marketing efforts to achieve optimal results.
• · Oversee visual merchandising for an elevated product presentation and customer experience.

· Develop and implement retail branding strategies for a consistent brand image across all our channels.

· Identify new marketing opportunities/tools that can help the brand to move forward in the target market.

· Conduct comprehensive research and analysis to gain insight on customer behaviour, preferences, purchases etc and integrating these insights into marketing plans.

· Coordinate with the sales team and other stakeholders to deliver their requirements timely and aligning with the brand.

· Assist in developing brand strategy and actively contribute towards the execution of brand strategy.

· Responsible execution of BTL & ATL activities

· Plan creatively and strategically for media shoot and campaigns

· Coordinate for various art work for sales promotions, campaigns and packing materials

· Plan and execute brand strategies within the agreed upon budgets and plan for budgetary controls.

· Coordinate with ad agencies and consultants and ensure the timely completion of work.

· Periodical review of cost benefit analysis of various marketing initiatives.

Job Type: Full-time

Pay: ₹500,000.00 - ₹1,000,000.00 per year