Assistant Manager – Brand Tie-Ups

Location: Kolkata

Company: Fridaay OTT (A Camellia Productions Venture)

About Fridaay

Fridaay OTT

From web originals and films to digital commercials and branded content, we bring together creators, brands, and audiences who believe that entertainment should move hearts and markets.

Assistant Manager – Brand Tie-Ups

Role Overview

brand collaborations, sales strategy, and creative storytelling

Key Responsibilities

• Assist in

  identifying and securing strategic brand partnerships

  for OTT projects, in-films, and digital campaigns.
• Support the

  Senior Manager and leadership team

  in creating and delivering high-impact pitches and presentations.
• Coordinate with internal

  creative, production, and marketing teams

  to execute brand-integrated content seamlessly.
• Manage the

  end-to-end execution

  of smaller brand tie-up projects — from client briefing to final delivery.
• Build and maintain

  relationships with clients, agencies, and corporate partners

  for ongoing collaborations.
• Track and report on

  sales performance, pitch conversions, and campaign outcomes

  .
• Research industry trends and competitor activities to

  identify new business opportunities.

Who You Are

• A passionate storyteller who enjoys connecting

  brands with creative content.

• Someone who thrives in

  entertainment, advertising, or media ecosystems.

• Detail-oriented, organised, and excellent at

  client communication and follow-ups.

• Confident in

  presentations, documentation, and cross-functional coordination.

• Driven to learn, grow, and contribute to a fast-paced, creative environment.

Key Performance Indicators (KPIs)

• Number of

  new brands pitched and onboarded

  per quarter.
• Timely and successful

  execution of brand tie-up deliverables.

• Support efficiency

  in proposal creation, follow-ups, and reporting.
• Client and internal team

  satisfaction scores

  on campaign delivery.
• Contribution to

  overall brand partnership revenue

  and pipeline growth.

Qualifications & Experience

• 2–5 years

  of experience in

  brand partnerships, marketing, ad sales, or business development

  , preferably within OTT, production, or media.
• Strong communication, presentation, and organisational skills.
• Familiarity with

  brand integration, sponsorship, or campaign execution.

• A degree in

  Marketing, Media, or Business Management

  is preferred.

Why Join Fridaay

Fridaay OTT

storytelling and strategy

How to Apply

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 Subject: Application – Assistant Manager (Brand Tie-Ups | Fridaay OTT)