Assistant General Manager Sales

Company Overview

• Build project-level GTM positioning, hero messaging & target customer cohorts
• Prepare launch marketing plan, COS plan, timelines, war-room checklists
• Coordinate with BD team for support/sales readiness
• Ensure zero-slip execution by planned launch dates

2. Creative & Content Ownership

• Lead creative brief development and approvals
• Manage brochures, hoardings, print ads, radio scripts, digital assets, landing pages
• Ensure brand consistency across Kribaga & PropXLreight
• Review agency output (quality, timelines, cost efficiency)

3. Digital & Performance Marketing

• Run or supervise Meta, Google & LinkedIn campaigns
• Optimize CPL, MQL, SV, and booking-level metrics
• Weekly dashboards on:
• Lead quality
• CPL vs benchmark
• CP vs direct mix
• Micro-market insights

4. Direct Lead Enablement

• Drive direct walk-ins through digital + offline
• Own funnel: Lead SV Booking
• Build and manage internal lead scoring & routing rules
• Work with closures team to improve conversion

5. Offline & BTL Activations

• Plan & execute:

• Canopy activations
• Corporate connects
• RWA campaigns
• Mall activations
• Weekend micro-events

• Vendor negotiation & execution control

6. Outdoor & Radio Media Planning

• Evaluate and recommend OOH, bus shelters, highway media
• Manage cost, GRP planning, footprint selection
• Work with media agencies for:
• Radio campaigns
• FCT planning
• RJ integrations

7. Website & SEO Ownership

• Oversee updates for PropXLreight & project microsites
• Ensure SEO hygiene and keyword ranking improvement
• Monitor traffic, bounce rate, conversion drop-offs

8. CRM, Reporting & Analytics

• Coordinate with CRM team for:
• Lead flows
• Integration
• Booking dashboards
• Weekly reporting to management:
• Spend vs ROI
• Source-wise performance
• Direct vs CP contribution

9. Vendor & Agency Management

• Single point of contact for:
• Creative agency
• Digital agency
• Production vendors
• Printing & fabrication
• OOH vendors

• SLA monitoring, cost control, performance evaluation

Candidate Profile Must Haves

• CPL vs benchmark improvement
• Direct contribution to bookings
• Execution of launch calendar 100% on-time
• Lead-to-SV and SV-to-Booking uplift
• Microsite traffic uplift & bounce reduction
• Agency performance delivery against SLAs
• Cost optimization across media categories

Compensation

• CTC Range: 822 LPA (based on experience)
• Incentives: Performance-linked (launch + targets)
• Other: Travel reimbursement as per policy