Assistant Director - Brand Marketing

Assistant Director/Deputy Director Brand – Pearl Academy

Organization Brief

GUS Global Services is the Indian arm of Global University Systems, a Netherlands-based organization. GUS Global provides services to its academic partners including UPES and Pearl Academy in India. You may check our company website https://www.gusindia.global/ for more details about who we are.

We’re looking for a dynamic individual to drive the branding strategy for Pearl Academy. If you’re a highly creative professional with a digital-first mindset, this could be the perfect role for you!

As a strategic thinker with a passion for innovation, you’ll design and implement comprehensive marketing strategies to boost brand awareness, loyalty, and reputation, while attracting prospective students and partners to drive enrolments.

Location: Gurgaon & Delhi

Experience: 10 - 12 years in leading marketing for future-focused organisations in industries like FMCG, hospitality, healthcare, luxury automobiles, real estate, or retail.

If you’re ready to bring your expertise to the higher education sector and help shape the future of learning, we'd love to hear from you!

• Developing and executing branding, communication, and media strategies aligned with organizational objectives
• Planning and implementing integrated marketing initiatives to drive business growth
• Managing external agencies to ensure timely and high-quality deliverables
• Conducting consumer research and generating insights across multiple target groups
• Leading end-to-end creative development across campaigns and platforms
• Tracking, measuring, and presenting campaign performance and impact metrics

Skills and Competencies:

• Brand Management
• Qualitative Research & Consumer Insighting
• Design Thinking & Problem Solving
• Strong Communication Skills – Written & Verbal
• Digital-First Mindset
• Social Media Marketing & Content Strategy