Assistant Director - Brand Marketing

The Assistant Director/Deputy Director Brand at Pearl Academy will be responsible for developing and executing branding, communication, and media strategies in alignment with organizational objectives. You will play a key role in planning and implementing integrated marketing initiatives to drive business growth. Additionally, managing external agencies to ensure timely and high-quality deliverables will be a crucial aspect of your role. A major part of this position will involve conducting consumer research and generating insights across multiple target groups. Furthermore, as a strategic thinker with a passion for innovation, you will lead end-to-end creative development across campaigns and platforms. Tracking, measuring, and presenting campaign performance and impact metrics will also be a significant part of your responsibilities. The ideal candidate for this role should have 10-12 years of experience in leading marketing for future-focused organizations in industries such as FMCG, hospitality, healthcare, luxury automobiles, real estate, or retail. If you are a highly creative professional with a digital-first mindset and possess skills in brand management, qualitative research, consumer insighting, design thinking, problem-solving, strong written and verbal communication, and social media marketing & content strategy, this could be the perfect opportunity for you to contribute to the higher education sector and shape the future of learning. If you are ready to take on the challenge of driving the branding strategy for Pearl Academy and are passionate about boosting brand awareness, loyalty, and reputation while attracting prospective students and partners to drive enrollments, we encourage you to apply and be a part of our dynamic team at GUS Global Services.,