Assistant Brand Marketing Manager

Job Title: Assistant Brand Marketing Manager

Location:

Experience:

Industry:

About Edition:

At Edition we are flipping the smart home appliance category on its head with products that make you feel at home. We’re building a culture forward movement brand and are looking for like-minded folks to join us. We don’t care too much about qualifications and degrees, just the drive to build something that will truly put India on the global map.

We’re a 0–1 startup, which means we’re building from the ground up. It’s fast, hands-on, and creatively fulfilling — no better place than here if you’re looking to make a career leap and also take a leap of faith that comes with enough learning that no MBA can teach you.

What You’ll Do:

Key Responsibilities:

● Social Media & Content

○ Own and shape the content strategy for Edition

○ Manage and grow Edition’s presence on Instagram, YouTube, LinkedIn and more

○ Shape culture through content — from moodboards to captions to reels

○ Collaborate with designers, copywriters and founders to bring our voice to life

○ Own the content calendar and posting, ensuring consistency and quality

● Influencer & Creator Marketing

○ Identify, engage and manage partnerships with creators and influencers

○ Write briefs, review content and track performance

○ Experiment with formats and voices that drive organic love

● Events & Experiences

○ Support brand activations, product launches and community pop-ups

○ Coordinate logistics, vendors and on-ground execution

○ Create moments that spark conversation and connection

● Brand Touchpoints & Campaigns

○ Bring brand ideas to life across all customer-facing platforms — digital and offline

○ Assist with seasonal campaigns, PR drops, and partner collaborations

○ Ensure all touchpoints feel cohesive, aspirational and on-brand

● Anything That Piques Your Interest

○ Building a company has many moving parts, if something interests you beyond the role mentioned, we’d be more than happy to give you a project, bandwidth permitting.

What We’re Looking For:

You’ll Do Well If You Have:

● A strong eye for aesthetics and attention to detail

● Great writing skills and confidence in communicating ideas

● A doer mindset — you move fast and figure things out

● Curiosity for culture, content and consumer trends

● Experience with lifestyle, design or consumer tech brands is a bonus

● A work from office mindset - 5 days a week + remote work on Saturdays

Why Join Edition?

● Actually build a brand from scratch, not slap a logo onto something for lip service

● Be part of the founding team — see a brand come to life in the world we live in; a litmus test of your ideas having real life impact

● No endless loops of hierarchy, just real ownership and work that sees the light of day

● Be a part of an environment that values creativity, curiosity and bias for action over jargons, templated ideas and preconceived notions