Assistant Brand Marketing Manager

Brand Strategy Support

• Assist in executing brand marketing plans across offline (retail, events) and online (social,

website) platforms.

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Maintain consistency in brand identity and communication across all customer touchpoints.

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Coordinate brand calendar rollouts for campaigns, festive launches, and regional activations.

Product & Collection Coordination

• Work closely with design and merchandising teams on product naming, packaging, and

storytelling.

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Support new collection launches with marketing inputs, sample coordination, and content

planning.

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Help create product decks, look books, and training tools for internal teams.

Campaign Planning & Execution

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Support the end-to-end rollout of brand campaigns from asset planning and approvals to

execution across print, digital, and in-store.

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Coordinate with creative, digital, and showroom teams to ensure timely execution.

• Track campaign performance and share weekly reports on reach, engagement, and sales

impact.

Retail & Digital Integration

• Assist in aligning retail storytelling (VM, POS materials, in-store experience) with online

campaigns.

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Help build CRM campaigns, influencer collaborations, and festive initiatives.

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Support e-commerce and social teams with brand content, copy, and visual coordination.

Cross-Functional Coordination

• Act as the link between brand, creative, media, PR, and retail operations teams.

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Ensure timely approvals, follow-ups, and execution across departments.

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Maintain brand trackers, budget sheets, and campaign calendars.

Research & Insights

Monitor competitor activity and market trends — both in traditional luxury retail and digital

channels.

• Assist with customer feedback collation, survey planning, and consumer insight projects.

Key Requirements

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3–5 years of experience in brand marketing, preferably in lifestyle, fashion, luxury, or retail.

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Hands-on with campaign planning, content briefing, and cross-functional coordination.

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Strong eye for detail, aesthetics, and storytelling — with an understanding of both

traditional luxury and new-age digital culture.

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Good communication and project management skills.

• Ability to work in a fast-paced environment with multiple parallel projects