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Assistant Brand Manager (Brand Communication)

Assistant Brand Manager (Brand Communication)

ITC

4 - 5 years

6 - 7 Lacs

Bengaluru

Posted:1 day ago| Platform:

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Skills Required

Product launch Digital media Brand positioning Brand management Manufacturing process Social media Market research Brand communication FMCG Variance analysis

Work Mode

Work from Office

Job Type

Full Time

Job Description

[{"Salary":null , "Remote_Job":false , "Posting_Title":"Assistant Brand Manager (Brand Communication)" , "ITC_Business":"Foods Business Division" , "Is_Locked":false , "City":"Bangalore North" , "Industry":"FMCG / Foods / Beverage" , "Function":"Marketing" , "Job_Description":"

Responsibilities -

- New Product/ Product Extension Planning, Developmentand Launch : Gather inputs from market research,consumer insights for preparation new product brief.

- Assist the Senior Brand Manager inpreparing the product brief.

- Coordinate for Consumer PreferenceTesting (CPT) with Market Research/ Product Development team and conduct fieldvisits to validate the results of CPT.

- Conceptualize and plan for merchandising initiatives (ideation ofmerchandise, cost, design etc.) for the new product launch

- Brand Communication, Development and Execution : Prepare communication brief detailing the need for brandcommunication, priority market and target segment for communication.

- Work with performance marketingteam to understand the assets requirements and develop creatives to run ondigital channels for on-platform and off-platform performance marketing.

- Digital Media Presence: Manageand grow the presence on digital media channels (Facebook, Instagram, LinkedIn,Website etc.)

- Develop and execute comprehensive social media strategies includinginfluencer collabs, digital campaigns etc. aligned with brands objectives

- Packaging Development : Analyzethe market research data on new packaging trends in themarket (if, required)

- Prepare packaging brief coveringbrand positioning, priority market and socio-economic class of target segment,key consumer insights, legal mandatory, industry scenario, packaging trends,and market competitiveness of the product.

- Brand PlanReview : Evaluate the effectiveness of brandcommunication, trade and consumer promotions and overall brand health byconducting variance analysis

- Prepare the brand reviewpresentation basis the variance analysis

- Media Activation : Plan andprepare the brief for event activation

- Identify agencies for eventactivation, negotiate contract terms with the agencies and planning execution of various events.
Requirements

Skills -

- Knowledge of brand management(product, price, promotion, placement)

- Knowledge of statutory compliancerelated to the category products (legal mandatory)

- Basic knowledge of category/product specific manufacturing process and technology.

- Basic knowledge of researchmethodologies and tools.

- Basic understanding of consumerbehavior and market trends, k nowledgeof social media channels, advertising tools, e-commerce platforms.
","Work_Experience":"4-5 years","Job_Type":"Full time" , "Job_Opening_Name":"Assistant Brand Manager (Brand Communication)" , "State":"Karnataka" , "Currency":"INR" , "Country":"India" , "Zip_Code":"560043" , "id":"48611000052017576" , "Publish":true , "Date_Opened":"2025-07-16" , "Keep_on_Career_Site":false}]

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Assistant Brand Manager (Brand Communication)