Assist. Brand Manager - B2B Marketing

Key Responsibilities:
Category Managemento Be responsible for the assigned category / Product Portfolio.o Renovation/ Rejuvenation of Projectso Conduct regular market insights to understand the customerneeds, identify gaps, opportunities, and feed into theInnovation funnel.o Category Insights, Idea generation and converting them into NPD roadmaps.o Build customer & consumer insights through various interactions.New Product Developmento Be responsible and support the NPD projects Product, packaging development, pricing and preparing business caseso Conduct market assessments & Feasibility Studies for new projects.o Develop Product briefs with Research & Development teams and cross function teams.o Support the Market Validations of NPD projectso Support the Launch Plans including communication development for New Products.o Support and lead as required the Product launches and post launch reviews.o Project Network Management and OTIF delivery of projectsCompetitive Intelligenceo Assist the function for monitoring competitive environmentand evaluating product quality.o Conduct Competitive Analysis on Quarterly basis andimplement the action plan.o Constantly update on new market trends, opportunity andinput into the businesso Deeper understanding of the market where market data isabsent.Work closely with the team especially Trade Marketing, Chef team andsales having a true external orientation.Work closely for implementation of the A&P plans for the Productcategory, ensure the cost-efficient use of budget.Assist for reporting and analysis - Monthly Business reports, categoryanalysis, forecasting for NPD products, market sizingWorking with cross functional teams / team alignment need to get theattention of cross functional team to deliver jobs OTIF? Experience & Education:Post Graduate in Marketing or MBA3-5 years experience in marketing/product management in the Foods or Beverages industryClassical marketer who understands all facets of the 6Ps of marketing with demonstrated success identifying new brand developmentopportunities, possible environmental or competitive threats as well as building ideas that encompass every brand touch point with customers.Experience of conceptualizing new projects and leading it end to end through the innovation funnel. Should have launched at least 2 national/ regional level projects on his/her own.Understanding of quantitative & qualitative research tools. Firsthand experience of working with market research agencies to scope newopportunities.Strong financial & business acumen with experience of closing business cases with functional stakeholdersFirsthand experience of working with the regulatory and legal functions in the organization. Good understanding of FSSAI norms would be veryuseful.Experience of leading or being part of the creative process for building an integrated communication campaign for customersPractical hands-on approach, customer focused, understand customer insights and creative bent of mind.Strategic thinker, good communication and influencing skill. Solution oriented.Good communication, team player and can adapt to changing environmentWilling to travel on short noticeExcellent business English (both spoken and written) and computer skills