ASO Marketing Specialist

Job Description

We are looking for a motivated and creative ASO Marketing Specialist with at least 1 year of experience in promoting mobile applications. You will be responsible for increasing app visibility, driving downloads, and improving user engagement through strategic marketing and ASO techniques. Key Responsibilities: Plan and execute marketing strategies to increase app downloads and user retention Optimize app store listings for improved visibility and conversion Conduct keyword research and implement ASO best practices Monitor and analyze app performance metrics and marketing campaigns Work closely with the development teams to align marketing efforts Conduct competitor and market analysis to identify new growth opportunities Assist with managing app reviews and user feedback to improve user experience Requirements: Minimum 1 year of experience in app marketing or ASO Familiarity with app store algorithms and ASO tools Understanding of mobile user acquisition and retention strategies Strong analytical skills and proficiency in tools like Google Analytics, Firebase, or similar Good written and verbal communication skills Ability to multitask and work in a fast-paced environment Preferred Qualifications: Experience in running app install campaigns (Google Ads, Meta Ads, etc.) Basic knowledge of mobile UI/UX principles Passion for mobile apps and digital marketing trends Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹40,000.00 per month Schedule: Day shift