ASO Marketing Specialist

We are seeking a motivated and creative ASO Marketing Specialist with a minimum of 1 year of experience in promoting mobile applications. As an ASO Marketing Specialist, your primary responsibility will be to enhance app visibility, drive downloads, and enhance user engagement using strategic marketing and ASO techniques. Your key responsibilities will include planning and executing marketing strategies to boost app downloads and user retention, optimizing app store listings for improved visibility and conversion, conducting keyword research and implementing ASO best practices, monitoring and analyzing app performance metrics and marketing campaigns, collaborating closely with development teams to coordinate marketing efforts, performing competitor and market analysis to discover new growth opportunities, and assisting in managing app reviews and user feedback to enhance user experience. To qualify for this role, you must have a minimum of 1 year of experience in app marketing or ASO, be familiar with app store algorithms and ASO tools, possess an understanding of mobile user acquisition and retention strategies, demonstrate strong analytical skills and proficiency in tools such as Google Analytics, Firebase, or similar, exhibit good written and verbal communication skills, and have the ability to multitask and thrive in a fast-paced environment. Preferred qualifications include experience in running app install campaigns (Google Ads, Meta Ads, etc.), basic knowledge of mobile UI/UX principles, and a passion for mobile apps and digital marketing trends. This is a full-time, permanent position with a day shift schedule.,