Area Sales Manager (Tile Adhesive)

Role & responsibilities

1. Sales Strategy & Target Achievement

• Plan, implement, and achieve monthly and annual sales targets for the region.
  
• Ensure both

  primary (distributor)

  and

  secondary (retailer/project)

  sales targets are met.
• Prepare area-wise sales forecasts, budgets, and business plans.
  
• Identify key growth areas and design territory-wise sales strategies.
  

2. Channel Development & Expansion

• Appoint and manage distributors, dealers, and retailers across the assigned region.
  
• Monitor distributor performance (stock, sales, collection, and claims).
  
• Conduct regular market visits to strengthen relationships and ensure product availability.
  
• Introduce schemes, incentives, and branding activities to boost channel engagement.
  

3. Project & Institutional Sales

• Develop business from builders, contractors, architects, and tile applicators.
  
• Build a project pipeline and coordinate with site engineers for product approvals and trials.
  
• Liaise with consultants and developers for inclusion of products in BOQs.
  

4. Team Leadership & Training

• Lead, mentor, and monitor a team of

  Sales Executives / Territory Sales Officers.

• Conduct regular performance reviews and ensure adherence to sales discipline.
  
• Train field staff, distributors, and influencers (masons/applicators) on product and selling skills.
  
• Ensure market mapping and daily reporting compliance from team members.
  

5. Marketing & Promotion

• Coordinate with the marketing team for regional trade activations and campaigns.
  
• Organize mason meets, dealer meets, product demos, and sampling activities.
  
• Enhance brand visibility through POP, site branding, and influencer programs.
  

6. Market Intelligence & Reporting

• Track competitor products, pricing, schemes, and market share.
  
• Provide insights on new opportunities, pricing strategy, and consumer behavior.
  
• Submit daily/weekly/monthly MIS reports on sales, collection, and market activities.

Preferred candidate profile

2-5 Years of Experience in Tiles Adhesives