Area Sales Manager

Grade:

Function:

Purpose of the Role:

The Area Sales Manager is entrusted with executing the company's business strategy within a defined territory. This role is accountable for driving topline growth while advancing strategic priorities beyond volume, such as expanding market coverage and strengthening distribution networks.

Qualification & Experience

• Qualification:

  Post-Graduation in Sales & Marketing from Premier Business Schools

• Prior Experience:

  1-3 years in Sales & distribution roles wherein the member has managed a territory independently

Key Deliverables of the Role

• Sales Strategy & Planning:

  Develop and implement sales strategies tailored to the region's market dynamics, ensuring alignment with overall business objectives.

• Target Achievement & Sales Initiatives:

  Lead the team of Territory Sales Officers/Executives to plan and achieve sales targets. Drive key initiatives such as outlet expansion, growth acceleration, and experimentation to unlock new opportunities.

• Distribution System Development:

  Establish and strengthen the distribution network to ensure optimal market coverage and product availability.

• Depot Supply Chain Management:

  Oversee supply chain operations for the depot, ensuring timely and efficient stock movement and inventory management.

• Creative Sales Planning:

  Conceptualize and execute innovative sales activities to boost volume, enhance brand visibility, and expand market reach.

• Team Development & Coaching:

  Foster the growth and development of the sales team through regular coaching, capability building, and career progression support.

• Execution of Strategic Projects:

  Drive centrally-led thrust areas and key business projects within the designated geography, ensuring timely and effective execution.

Knowledge, Skills & Competencies

• Champion Sales Processes, Enablers and Tools
• Execution Excellence
• Shape & Deploy Channel/ GTM Strategy
• Be Decisive
• Influence to Drive Results
• Nurture Talent

Reporting Relationships

• Upwards

  Cluster Head

• Downwards

  Territory Sales Officers & Executives

Other Functional Interfaces

• Internal

  Customer Development & Marketing Manager, Divisional HR Manager, Divisional Supply Chain Manager, Divisional Commercial Manager

• External

  Trade Partners