Area Sales Manager

Key Responsibilities:

1. Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets for the assigned area.
• Identify and develop new business opportunities within the food and beverage sector.
• Plan and execute area-specific sales strategies to meet objectives.

2. Channel Management

• Manage and develop relationships with distributors, wholesalers, and retailers.
• Ensure effective product placement, visibility, and availability across channels.
• Monitor distributor performance and ensure efficient secondary sales operations.

3. Market Analysis & Planning

• Analyze market trends, competitor activities, and consumer preferences.
• Provide inputs for pricing, promotional plans, and new product launches.
• Prepare periodic sales reports, forecasts, and performance analyses.

4. Team Management

• Lead, train, and motivate a team of Sales Officers / Territory Sales Executives.
• Monitor individual and team performance, providing coaching and guidance.
• Ensure adherence to company policies, systems, and reporting norms.

5. Customer Relationship Management

• Build and maintain strong relationships with key customers and trade partners.
• Address customer queries, complaints, and service issues promptly.
• Promote brand loyalty and ensure high levels of customer satisfaction.

Qualifications & Skills:

• Bachelor’s degree in Business Administration, Marketing, or a related field (MBA preferred).
• 5–8 years of experience in sales, preferably in the FMCG / food & beverages industry.
• Proven track record of achieving sales targets and managing teams.
• Strong negotiation, communication, and interpersonal skills.
• Analytical mindset with strong problem-solving abilities.
• Proficiency in MS Office and CRM/sales reporting tools.
• Willingness to travel extensively within the assigned area.

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹80,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Ability to commute/relocate:

• Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Current Salary in CTC?
• Expected Salary in CTC ?

Education:

• Bachelor's (Preferred)

Experience:

• Sales and Marketing: 5 years (Preferred)

Work Location: In person