Area Sales Manager

The Area Sales Manager is responsible for developing and implementing effective sales strategies to drive the growth of Hing (Asafoetida) products in the Uttar Pradesh region. You will be tasked with identifying high-potential markets, towns, and rural areas for expansion and penetration, with a deep understanding of the FMCG market to increase product visibility. Managing a strong distribution network across various zones in Uttar Pradesh, you will regularly review distributor performance and ensure consistent product availability at retail outlets. Setting clear performance goals, monitoring KPIs, and supporting the sales team with field activities are essential aspects of this role. Building strong relationships with retailers, wholesalers, and stockiest to promote product sales is also a key responsibility. Additionally, preparing regular sales reports, forecasts, and market intelligence updates for senior management, tracking sales metrics, and suggesting adjustments to strategies for improved performance are part of the job. Coordination with marketing, production, and logistics teams to ensure alignment of supply and demand is also required. The ideal candidate for this position should have a minimum of 5-8 years of sales experience in the FMCG sector, preferably in spices, food ingredients, or snack processing. A sound knowledge of the Uttar Pradesh market, including urban and rural distribution dynamics, is essential. A proven track record in handling sales targets, distributor networks, and launching new products is highly desired. Strong interpersonal, negotiation, and team management skills are crucial for success in this role. Being willing to travel extensively across assigned territories is a requirement. This is a full-time position with a day shift schedule and the work location is in person.,