Area Sales Manager- Haryana

Area Sales Manager- Haryana

Location- Gurgaon

Industry- Alco beverage

CTC- 8.0 LPA

Requirements

• 4+ years of sales experience in the Alcobev or FMCG sector with exposure at the state level.
• Demonstrated success in managing distributor networks, retail expansion, and sales operations.
• Strong leadership, negotiation, and analytical skills.
• Fluent in Hindi and English (both written and spoken).
• Willing to travel extensively across the state.
• Self-driven, target-oriented, and comfortable working in a dynamic field environment.

Responsibilities

Sales & Distribution

• Drive monthly and quarterly sales targets across state
• Expand Width of Distribution (WOD) by growing retail and outlet presence.
• Build and nurture strong relationships with distributors, sub-stockists, and key accounts.
• Ensure seamless execution of the order-to-cash cycle: order booking, billing, dispatch coordination, and collections.
• Monitor secondary sales and ensure efficient retail-level coverage.
• Conduct regular market visits to evaluate performance, gather market insights, and uncover growth opportunities.

Market Visibility & Trade Marketing

• Implement in-market visibility initiatives using POSM, signage, and in-store branding.
• Execute regional trade promotions, consumer schemes, and brand activations.
• Oversee promoter deployment, training, and performance to ensure high-quality consumer engagement.
• Collaborate with brand and marketing teams for smooth execution of on-ground campaigns.

Planning & Analysis

• Develop and execute monthly sales & marketing plans at a state level.
• Track competitive activity, including pricing, schemes, and distribution trends.
• Analyze sales data and market insights to optimize performance.
• Share actionable insights with zonal and national leadership to enhance go-to-market strategy.

Job Type: Full-time

Pay: ₹65,000.00 - ₹75,000.00 per month

Experience:

• FMCG SALES: 4 years (Required)

Location:

• Gurgaon, Haryana (Required)

Work Location: In person