Area Sales Manager

0 years

0 Lacs

Posted:4 days ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Area Sales Manager (ASM)

Industry: FMCG / Beverages
Location: Kolkata / East India
Reporting to: Sales Head

About the Role

The Area Sales Manager (ASM) will be responsible for driving sales growth, distribution expansion, and market execution across the assigned territory. This is a hands-on role focused on primary & secondary sales, distributor management, and frontline execution, critical to scaling a fast-growing consumer brand.

Key Responsibilities

  • Achieve monthly and quarterly sales targets (primary & secondary)
  • Appoint, manage, and develop distributors / stockists
  • Expand numeric & weighted distribution
  • Drive sell-through, visibility, and SKU mix across outlets
  • Execute trade schemes, promotions, and new launches
  • Lead and coach Sales Executives / Officers
  • Ensure timely collections and distributor hygiene
  • Track competition activity and share market insights

Job Type: Full-time

Work Location: In person

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