Posted:4 days ago|
Platform:
On-site
Full Time
If you’ve built brands in large consumer companies or scaled high-growth D2C brands, and now want real ownership, this role is for you.
At Chaizup, we’re not just launching SKUs—we’re building India’s modern tea category.
Why this role is different
Work directly with the Founder–CEO
Own category development + brand development
See marketing convert to revenue, distribution & PBITDA
Operate at the intersection of FMCG discipline + startup speed
What you’ll drive
Brand positioning, recall & cultural relevanceMarketing-led growth with ROI accountabilityProduct innovation grounded in consumer & category insightsTrade visibility, distributor & retailer engagementDigital performance: CPA, conversion, salience → saleInfluencer & intermediary ecosystems (still underbuilt in India)
Who should apply
Brand builders from structured consumer environmentsD2C leaders who’ve taken brands from zero to tractionCommercial thinkers who link brand to sell-through, not slidesBuilders who thrive in ambiguity and move fast
Send your profile to harsh.yagnick@chaizup.com
Job Type: Full-time
Pay: ₹500,000.00 - ₹1,000,000.00 per year
Work Location: In person
Chaizup Beverage llp
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