Area Sales Manager (ASM) / Territory Sales Manager (TSM)

Job Title:Area Sales Manager (ASM) Territory Sales Manager (TSM)Department:Sales & MarketingReporting To:Regional Sales ManagerJob OverviewWe are hiring Area Sales Managers (ASM) and Territory Sales Managers (TSM) with deep fieldexperience in the agri-input industry to lead sales growth, drive team performance, and build strongretailer and farmer relationships in assigned territories. The ideal candidate should be agronomicallysound, street-smart, and possess strong retail and team management skills with at least 3-8 years ofrelevant experience.Key Responsibilities

Territory & Sales OwnershipDrive primary and secondary sales of agri-inputs (insecticides, fungicides, bio-stimulants,fertilizers).Set monthly targets for territory and team; monitor daily sales tracking and beat performance.Ensure strong retail coverage, market penetration, and territory-specific growth planning.Team ManagementLead, mentor, and manage Sales OfficersExecutives across rural beats.Train team on product knowledge, farmer engagement, retail handling, and Univia app usage.Review daily sales activities, plan joint fieldwork, and improve productivity throughcoaching.Agronomy & Farmer EngagementProvide sound agronomy guidance (crop stages, pests, nutrition) to retailers and farmers.Organize farmer meetings, field days, and demo plots to showcase product efficacy.Recommend right products based on soil, crop, and crop stage.Retail Sales Process ManagementBuild strong retailer relationships for repeat orders, collections, and brand visibility.Ensure proper retail display, POS material usage, and scheme communication.Promote digital ordering and engagement through Univia s retailer app.Market Intelligence & ReportingTrack competitor schemes, pricing, new launches, and farmer preferences.Share structured feedback with Product, Branding, and SCM teams.Submit daily market activity reports and sales forecasts using company tools.Street Smartness & Territory KnowledgeApply common sense and adaptability to handle field-level challenges.Leverage local knowledge of geography, crop cycles, agri-influencers, and retailer dynamics.Logistics, Planning & ComplianceCoordinate with PDO, warehouse, and accounts teams for timely supply and payment clarity.Ensure compliance with regulatory norms (Insecticide Act, FCO, etc.) in product promotion.

Candidate RequirementsExperience:3 8 years in agri-input field sales (mandatory).Education:B.Sc.M.Sc. Agriculture, or a relevant Agri-Business qualification.Vehicle:Must own a two-wheeler or car with a valid license.Skills:o Strong team handling and sales drive.o Ability to work independently in the field.o Excellent communication in local language & Hindi.o Proficiency in planning, beat design, and reporting (mobile appsExcel).