Area Sales Manager (ASM)

Job Title: Field Business Development Manager – Sports Nutrition

Location: DELHI

Reports to: Regional Sales Manager

Industry: FMCG – Health, Wellness & Sports Nutrition

Employment Type: Full-Time, Field-Based

Salary:-As per industry standards

Job Summary:

As a Field Business Development Manager – Sports Nutrition, you will be the front-line face of the brand, responsible for identifying new sales opportunities, developing strong field relationships, and executing retail and distribution strategies in your assigned territory. You will work closely with gyms, health stores, supplement retailers, and key accounts to increase market presence and drive volume.

Key Responsibilities:

• Lead field sales activities to generate new business in gyms, fitness centres, health supplement stores, and general trade outlets.
• Open and onboard new accounts, including small-format health shops, local chains, and independent retailers.
• Meeting & follow ups with existing Dealers
• Collect payments from clients
• Develop strong field-level relationships with store managers, gym owners, trainers, and retail staff to drive product visibility and sell-through.
• Execute trade activations, in-store promotions, and sampling campaigns to increase footfall and conversions.
• Conduct regular market visits, stock audits, and competitor tracking.
• Collaborate with distribution partners and ensure smooth supply chain operations.
• Promotes on product USPs, pitch, and shelf placement.
• Report on sales metrics, market conditions, and customer feedback to the head office.

Requirements:

• Bachelor’s degree in Business, Sales, Marketing, or related field.
• 3–6 years of field sales or business development experience in FMCG, preferably in sports nutrition, dietary supplements, or health foods.
• Strong local market knowledge and pre-existing network in gyms, supplement stores, and retail.
• Excellent negotiation and interpersonal skills.
• Willingness to travel extensively within assigned territory.
• Fluent in local language + English.

Key Skills:

• Field Sales Execution
• Channel Development (GT/MT/Fitness Channel)
• Retail Activation & Visibility
• Relationship Management
• Negotiation & Closing
• Product Knowledge (Supplements, Proteins, Nutrition)
• Competitor Analysis
• Route Planning & Coverage

KPIs:

• Number of new outlets opened/month
• Sales revenue and volume targets achieved
• Placement and visibility metrics (shelf share, POS materials)
• Order frequency and fill rate from retailers
• Sell-through rate vs. stock supplied
• Territory coverage and visit frequency

Job Type: Full-time

Pay: ₹15,150.61 - ₹100,000.00 per month

Benefits:

• Food provided
• Health insurance
• Provident Fund

Schedule:

• Day shift
• Night shift
• Rotational shift

Supplemental Pay:

• Shift allowance

Work Location: Remote

Job Type: Full-time

Pay: ₹18,703.63 - ₹30,000.00 per month

Benefits:

• Provident Fund

Schedule:

• Day shift

Work Location: In person