Area Sales Executive

Key Responsibilities

• Ensure high-quality execution of monthly/quarterly trade promotions, in-store activation, new product launches, and display drives.
• Work with merchandising partners to ensure planogram adherence, FIFO-based stock rotation, and stock freshness.

• Create and manage Distributor ROI sheets and ensure distributor profitability within market norms.
• Streamline order-to-cash processes, claims, and schemes through Distributor Management System (DMS) and other sales tools/platforms.
• Provide regular inputs to distributors to improve efficiency, reduce wastage, and ensure visibility investments are properly executed.

• Maintain strong relationships with category buyers, store managers, and distributor sales staff to influence shelf space, order frequency, and visibility.
• Handle on-ground execution support and local negotiation of secondary displays and sampling activations.

• Use DMS and Excel-based tools to update and track store-wise sales performance, offtake trends, inventory movement, and claims.
• Provide weekly dashboards and action plans based on store-level and beat-level insights.

• Identify high-potential outlets and oversee the end-to-end onboarding of new standalone MT stores.
• Drive range-selling and increase SKU depth per store through targeted sales push and tactical offers.

• Monitor competitor activities including pricing, schemes, product placement, and consumer feedback to feed into local sales strategies

• Fluency in the local language, along with proficiency in Hindi/Tamil and English, is essential
• Strong interpersonal skills with the ability to build relationships across store and distributor networks
• Data-savvy, hands-on with Excel, DMS, and sales tracking tools
• Self-driven, entrepreneurial mindset with high ownership and execution capability
• Comfortable with local travel (up to 50%)