Area Sales Executive

Qualifications & Experience

• Graduate in any discipline (MBA/PGDM in Sales & Marketing preferred).
• 1–4 years of experience in FMCG / Retail Sales / Modern Trade handling.
• Knowledge of modern trade operations and distributor management.

Send CV to hradmin@yummyfoods.co.in.

Job Purpose

The ASE – Modern Trade is responsible for managing sales, execution, and business development in modern trade outlets (key accounts, supermarkets, hypermarkets, etc.) within the assigned territory. The role involves building strong relationships with store managers, ensuring visibility of products, achieving sales targets, and driving category growth.

Key Responsibilities

• Sales & Business Development
• Achieve monthly, quarterly, and annual sales targets for modern trade outlets.
• Identify business opportunities within the assigned territory and expand product placement.
• Ensure effective product distribution and availability across outlets.
• Account Management
• Manage relationships with modern trade partners, distributors, and store managers.
• Ensure timely order booking, billing, and collections.
• Negotiate and implement promotions, schemes, and offers.
• Execution & Merchandising
• Ensure product visibility, planogram adherence, and in-store branding.
• Coordinate with merchandisers to maintain adequate stock levels and shelf presence.
• Track competitor activities and share market intelligence.
• Promotions & Marketing Support
• Execute trade marketing initiatives, sampling, and in-store activations.
• Monitor the effectiveness of promotions and suggest improvements.
• Reporting & Analysis
• Maintain sales reports, stock reports, and market feedback.
• Share insights on consumer behavior, competitor activities, and category performance.

Key Skills & Competencies

• Strong negotiation and relationship management skills.
• Good communication and interpersonal skills.
• Analytical mindset with ability to interpret sales data.
• Execution-focused with attention to detail.
• Ability to work under pressure and meet deadlines.

Qualifications & Experience

Job Type: Full-time

Pay: Up to ₹25,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Business development: 1 year (Preferred)
• Lead generation: 1 year (Preferred)
• total work: 2 years (Preferred)
• Sales: 2 years (Preferred)

Language:

• English (Preferred)

Work Location: In person