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Area Business Development Manager - Kolkata - Astral Adhesive

Area Business Development Manager - Kolkata - Astral Adhesive

Astral Adhesives

10 - 17 years

10 - 17 Lacs

kolkata

Posted:1 month ago| Platform:

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Skills Required

lead generation market development business development market research

Work Mode

Remote

Job Type

Full Time

Job Description

Expanding business in the new & existing marketplace; building & maintaining better relationship with clients/ Customers/end users and managing accountability.
Business Development from Builders, Contractor and other Stake Holders.
Generating leads in Retail and Project sales.
People & Processes Management
Team Handling, Training, Guiding, Leading & Motivating the Team.
User & Influencers Development
Producing demand by conducting shop meet, contractor & sub-dealer meets, and distributing samples/gifts/POP-PPS to the channel partners by Team.

Market Development

Market Development of companys focus products and enhancement of sales through various marketing initiatives/drives.
Driving Marketing Initiatives like- Counter meet, user meet etc.
Business development through market visit at End Users/site

User & Influencers Development

To drive user life cycle management.
Responsible for meeting end user connect targets for the sales area.
Responsible for tertiary targets, segment wise, of the sales area.
Development of New Key Accounts.
Key user development through trainings as well as product application trials.
Product specification through influencers like Architects, Interior Designers.

Training & Development

Conducting formal and informal (SGA) meetings as per allocated calendar (Product Knowledge training -as per business plan /Application Training/ Training on Planning and Implementation of Market Development Module/ How to conduct user development meets) for TSMs/ BDMs/ Key end users.
Driving Performance and grooming of low performing BDMs.
Ensuring Brand building activities through BTL activities & act as liaison between Brand & sales team for assigned Geography.

Launching & Promotion of new Products

Launching of products: Driving of end user connect program.
Promotion of new products/applications

Market Research

To conduct market research and collect systematic feedback from users| retailers| team.
To generate market intelligence and track competitors activity.

BTL Promotion activity

Execution of BTL activities like SGA, large contractors meet, etc.
Coordinate for BTL activities executed by Sales officers in the territory.
Lead the events, exhibition, and other User/ Influencers activities

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