Application Engineer – Marketing

Key Responsibilities:

Product Strategy & Positioning

o  Define what makes the product unique and valuable to customers.

o  Analyse competitors and market trends.

o  Decide how the product should be positioned (pricing, messaging, audience focus).

Go-to-Market Planning

o  Work with the marketing team to plan product launches and campaigns.

o  Develop marketing collaterals, brochures, and digital content.

o  Ensure the sales team is equipped with the right product knowledge and tools.

Cross-Functional Coordination

o  Collaborate with R&D / design / production teams to align product features with customer needs.

o  Collect customer feedback and share insights to improve future versions.

Performance Tracking

o  Monitor product sales, customer satisfaction, and marketing effectiveness.

o  Suggest strategies for growth, upgrades, or repositioning.

Education & Qualifications:

Education:

Experience:

o  Strong communication and presentation skills.

o  Interest in marketing, branding, and creative writing.

o  Basic knowledge of Canva / MS Office / digital tools will be an advantage.

o  Female candidates are encouraged to apply.

Key Competencies:

• Strong growth hacking mindset or experienced with LinkedIn, Email and CRM Marketing
• Excellent communication, presentation, and interpersonal skills.
• Smart, confident, and eager to learn.
• Enthusiastic about representing the brand and its technology.

Perks & Benefits

• Opportunity to shape the marketing engine of an emerging cleantech venture.
• Work with the leadership.
• Growth and learning opportunities.
• Competitive salary and benefits.