APAC & EMEA CRM Manager

Responsibilities:

CRM (Continuous) Strategy Development

• Develop and implement comprehensive CRM strategies to enhance customer acquisition, retention, and satisfaction.
• Collaborate across EMEA & APAC sales, marketing, and customer services to align CRM initiatives with overall business objectives.
• Optimise the lead to cash process and identify opportunities for improving customer interactions and satisfaction.

Change Management

• Ensure that Calderys users and the organisation adopt and embrace Salesforce to be the cockpit for sales teams.
• Manage regular communications on Salesforce (e.g. new features); responsible for training of all sales teams across EMEA & APAC by following a strong change management approach.

Performance Management

• Establish KPIs to measure the effectiveness of CRM initiatives.
• Regularly review and report on CRM performance (including usage), using insights to refine strategies.

Data Management

• Ensure maintenance of customer / product segmentation to identify key customer / product groups and tailor strategies accordingly.
• Industry trends and best practices
• Stay updated on the latest CRM trends, tools, and best practices in the B2B sector.
• Continuously seek opportunities to innovate and improve CRM processes.
• Profile/Competencies:
• Education & Core Competencies
• A technical graduate or a master s in business administration (MBA)

ore Competencies (Job related)

• Proven experience as a CRM Manager or in a similar role, preferably in a B2B environment.
• Strong understanding of CRM systems and processes (Salesforce).
• Experience with customer segmentation, campaign management, and customer journey mapping.
• Proactive, detail-oriented, and capable of managing multiple projects simultaneously.
• Proficient in Microsoft Office Suite and CRM software.
• The candidate should have a background as a former consultant with leading firms like IBM, PwC, or Deloitte. The candidate should have extensive experience in managing CRM Salesforce implementations and possess specific expertise in applying Salesforce solutions in a manufacturing sector.

Core Competencies (Cultural)

• Executive Performance: Ability to Influence, engage and advise various (strong) stakeholders across the business.
• A doer : this is a doing role, not just an oversight role. Must have a bias for action, speed in execution and personal accountability to achieve results.
• Excellent analytical skills with the ability to interpret complex data and make data-driven decisions.
• Strong communication and interpersonal skills, with the ability to build relationships and work collaboratively.