Marketing Campaigns are critical drivers of American Express strategy to acquire, engage and retain customers. Marketing teams across international need best in class tools and processes to enable flawless and timely delivery of their campaigns to unlock the value for our customers and prospects. The Int l Segmentation Targeting Eligibility Consulting Execution Team within Enterprise Customer Engagement Solutions (ECES) is responsible for supporting campaign targeting, execution, delivery and fulfillment.
How will you make an impact in this role
This B30 position will play a key role in driving accuracy, standardization, efficiency and risk reduction in the campaign targeting process for all international markets. The candidate will be primarily responsible for providing consulting support to marketing partners, leading the process transformation, operationalizing the change, and coordinating the operational control activities through strong collaboration and partnership with key stakeholders within and outside of EMPS.
Key Responsibilities:
Consultation:
Providing consulting to Marketing partners by proposing External viewpoint, new ideas innovative approaches
Operationalize Change:
Enable Marketers to maximize benefits of system enhancements/changes and minimize the impacts through analysis, proactive planning, timely relevant communication, and flawless execution
Process Efficiency
: Identify process efficiencies leading to better marketer experience and improve speed to market and bring them to completion by driving the alignment and prioritization
Operational Controls:
Improve the control environment by ensuring adherence to the self-audit requirements, coordinating the assessment activities and creating the awareness of the risks, processes etc, within the broader IMO team
Maximize Relationships
: Strong collaboration and partnership with key stakeholders within and outside of ECES
Engage with business partners to gather the requirements, assess the needs/impacts and create/maintain/enhance the documentation related to various projects
Delivering all the projects within the established plan and defined timelines
Requirements:
Excellent consulting skills.
Excellent people management skills. Should be able to provide clear directions and support when required
Excellent project management, collaborating negotiation skills
Ability to tailor communications so that they are appealing and understandable. Ability to convey technical and business information clearly and concisely to groups or individuals either verbally or in writing
Ability to multi task - maintains focus despite interruptions. Quickly re-evaluates priorities based on new information; quickly shifts attention between tasks or projects
Problem solving (information seeking, analytically thinking and being proactive)
Multi-national collaboration: Displays cultural sensitivity; builds cross -cultural relationships and works effectively in a global environment
Knowledge Office skills such as Excel, PowerPoint etc
Demonstrates analytical and systematic approach to problem solving- Knowledge of advanced excel, Tableau, Python, SQL highly desirable
Past Experience:
Consultation
Project Management
Stakeholder Management
Change Management
Process Improvement Projects
Academic Background:
Degree in Engineering or related discipline, MBA or equivalent in a relevant/quantitative field with 3+ years of experience