Job
Description
Overview: Analyst – Performance Marketing Omnicom Global Solutions, Bangalore, Karnataka, India We are looking for a detail-oriented Analyst specializing in Criteo and Citrus advertising platforms to drive the success of our retail media campaigns. In this role, you will be responsible for launching and optimizing sponsored product campaigns across multiple retailer platforms. You will leverage data-driven insights to enhance campaign performance, manage budget allocation efficiently, and provide strategic recommendations for continuous improvement. This role is ideal for someone who thrives in a fast-paced, analytical environment and is passionate about e-commerce, performance marketing, and retail media advertising. About Omnicom Global Solutions Omnicom Global Solutions is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising and communications services to over 5,000 clients in more than 70 countries. Omnicom Global Solutions India plays a key role for our group companies and global agencies by providing stellar products and services in the areas of Creative Services, Technology, Marketing Science, Media Services, Market Research and Business Support Services Let us build this, together! Flywheel operates a leading cloud-based digital commerce platform across the world’s major digital marketplaces. It enables our clients to access near real-time performance measurement and improve sales, share, and profit. Through our expertise, scale, global reach, and highly sophisticated AI and data-powered solutions, we provide differentiated value for both the world’s largest consumer product companies and fast-growing brands. Responsibilities: Campaign Setup & Management – Build, launch, and optimize sponsored product campaigns across multiple retailer platforms using Criteo and Citrus. Budget Pacing & Optimization – Monitor and adjust budget allocation to ensure efficient spending and maximize campaign impact. Performance Analysis – Track and analyze key performance metrics such as CPC, ROAS, impressions, and conversion rates. Strategic Optimization – Implement data-driven bid adjustments, audience targeting strategies, and campaign structure improvements for continuous performance enhancement. Reporting & Insights – Develop performance reports, provide actionable insights, and recommend optimization strategies based on data trends. Stakeholder Collaboration – Work closely with internal teams and external partners to align campaign goals with broader business objectives. Qualifications: 2-3 years of hands-on experience managing retail media advertising and sponsored product campaigns on Criteo and Citrus. Strong analytical skills with a data-driven approach to campaign management. Ability to effectively manage multiple campaigns across various retailers while ensuring performance goals are met. Proficiency in budget pacing, bid management, and ROAS optimization. A proactive mindset focused on continuous improvement and innovation. Strong communication skills to convey insights and collaborate effectively with stakeholders
