Analyst, Digital Marketing

3 - 7 years

0 Lacs

Posted:2 days ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

Role Overview: As a Social Media Specialist, your primary responsibility will be to lead the social team and drive agile practices and continuous improvements. You will be tasked with executing social media and online reputation management initiatives globally. Your role will involve social media publishing, reporting, setting up listening dashboards, and providing consultative support to stakeholders. It is essential to maintain industry best practices, internal governance, and ensure high-quality delivery output. Key Responsibilities: - Develop and present insights and recommendations from campaigns - Manage online listening, risk management, engagement, and brand reputation on social media platforms - Set up listening dashboards, escalate negative mentions, manage stakeholders, and update trackers - Write social media publishing and reporting - Stay updated on social media industry trends and pitch ideas - Use advanced metrics to measure campaign success - Enhance value in campaign reporting and strategic work - Plan and direct marketing campaigns - Identify innovative opportunities for growth and improvement - Utilize popular social media publishing, reporting, monitoring, and listening tools - Collaborate with stakeholders to create new content and assets - Demonstrate strong analytical, strategic thinking, and problem-solving skills - Work effectively in a team environment and meet deadlines Qualification Required: - Bachelor's or Master's degree in English, Communication, Media, or Journalism - 3+ years of experience in social media with proficiency in tools like HootSuite, Sprout Social, Brandwatch - Expertise in MS Excel, PowerPoint, and Word - Excellent interpersonal, communication, and presentation skills - Detail-oriented, process-driven, and adaptable - Strong work ethics and ability to manage multiple stakeholders Please note that the company did not provide any additional details in the job description.,

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