Job
Description
Market Research and Analysis; Brand Manager should conduct in depth Market Research using various analytical tools to generate consumer insights Example outputs: -Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends -Competitor and customer insights analysis -Analysing the success of marketing campaigns and creating reports -Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits -Identify research needs, execute research studies and projects, and analyse research in order to identify opportunities -Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives -Brand Strategy and Communication; Brand Manager sets brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables Example outputs: -Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers' expectations and to build the credibility of brands -Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term -Contribute to annual brand planning process -Plan, implement, and execute successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising) -Planning and execution of all communications and media actions on all channels, including online and social media -Assisting with product development, pricing and new product launches as well as developing new business opportunities -Creating and managing promotional collateral to establish and maintain product branding -Supervising advertising, product design and other forms of marketing to maintain consistency in branding -Define and manage the brand communication strategy using a variety of media -Branding and Customer Outreach ; Brand Manager is the brand champion and expert while ensuring brand integrity in all respects Example outputs: -Own the development and messaging of the brand narrative; create, execute, and manage marketing programs and campaigns -Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing vehicles -Provides reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs -Represents the company and provides support as needed at various trade shows and conventions -Plans and executes events and promotions within fan communities -Co-ordinating the launch programme to external customers as well as employees -Organising events such as product launches, exhibitions and photo shoots -Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers -Collaboration and Budgetary Controls -Brand Manager should collaborate with necessary stakeholders and exercise full controls with respect to brand budgets Example outputs: -Collaborate with sales team for specific strategies for selling -Meeting with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers; chief marketing officers; sales team, interiors etc.) -Liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines -Looking at the pricing of products and analysing the potential profitability -Establish and maintain brand budgets; managing budgets and a team of junior assistants -Managing the budget for advertising and promotional items -Positions of Leadership -Brand Manager should have prior experience in team handling roles and should demonstrate excellent leadership and team management skills Example outputs: -Expertise in team handling profile in the previous role -constantly monitoring as well as mentoring subordinates -Provided effective assistance to the team of digital campaign managers and optimized search engine usage to increase customer leads Essential requirements: -Bachelor's degree in Marketing, Business, or related field; MBA from NIRF ranked institute -5-15 years of experience in brand management, brand marketing, or marketing management -Proven working experience as Brand Manager/ Associate Brand Manager/ Senior Brand Manager -Ability to prioritize when under pressure -Proven ability to develop brand and marketing strategies and communicate recommendations to executives -Experience in identifying target audiences and devising effective campaigns -Excellent understanding of the full marketing mix -Strong analytical skills partnered with a creative mind -Data-driven thinking and an affinity for numbers -Outstanding communication skills -Up-to-date with latest trends and marketing best practices; stay current on market trends and competitive activity
