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A&M Excellence Analytical Lead

A&M Excellence Analytical Lead

Pepsico

7 - 12 years

15 - 20 Lacs

hyderabad

Posted:2 weeks ago| Platform:

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Skills Required

project management marketing economics automation stakeholder management design business analytics collection data collection consumer goods research statistics

Work Mode

Work from Office

Job Type

Full Time

Job Description

Overview

A&M Excellence Team

Analytical Evaluation of assigned A&M Area, leading all analytical work, methodology improvements and horizontal learnings.

The scope covers E2E ownership of assigned functional area: data, analyses, visualization, final outcomes, as well as methodology improvement and requires collaboration with enabling teams (ROIe, Sufficiency, GN etc.)

Responsibilities

A&M Excellence Analytical Lead

Analytics

Provide insightful performance commentary:
Explain business results, key drivers, and optimization opportunities with clarity and impact. Incorporate global perspectives to ensure reporting reflects strategic considerations beyond raw data.
Lead structured problem-solving:
Own assigned components of Market Deep Dive initiativesformulate hypotheses, design and execute analyses, and develop creative solutions to enhance A&M efficiency and effectiveness
Drive allocation analytics and modeling:
Apply advanced frameworks and tools (e.g., PepsiCo Allocation Model, Right Sizing) to optimize resource allocation and deliver actionable insights.
Share cross-market learnings:
Consolidate observations and best practices from multiple markets to provide horizontal insights that inform strategic decisions and improve overall performance.

Communication & Presentation

Deliver clear and impactful insights:
Translate observations into compelling narratives, ensuring clarity and influence in decision-making. Transform findings into compelling presentations with a clear, meaningful narrative.
Foster cross-functional collaboration:
Partner with diverse capability teams (ROIe, Sufficiency, Content, Sponsorship, DAM, etc.) to enrich analyses and create holistic, data-driven recommendations.
Engage with key stakeholders:
Collaborate closely with A&M Excellence Experts to address specific analytical needs, providing tailored solutions that drive strategic outcomes.

Data & Governance

Partner with Data & Governance Leads on data requirements & ensuring the data correctness by providing functional & contextual perspective

Way of Working Improvements (Automation, New Methods)

Advance automation initiatives:
Support automation of data collection, validation, and reporting processes, driving efficiency and scalability.
Optimize and streamline processes:
Continuously improve workflows through feedback loops, leveraging global and regional synchronization efforts to simplify, standardize, and unify datasets. Collaborate with global and CC stakeholders to enable future digitalization.

Qualifications

A mid-level Insight or Analytics professional with experience in a leading consumer goods company. With atleast 7 years+ experience
Education: Masters in Maths, Statistics, Economics, Sociology, Marketing
Experience in working with large & complex data cubes
Familiar with key measurements frameworks like MMM, Sufficiency models
Can synthesize multiple, disparate data sources.
Strong collaborator: actively creates and participates in opportunities to co-create solutions across markets; will be willing and able to embrace Responsive Ways of Working
Proven analytics, business analytics, research experience, consumer insights experience or commercial experience in combination with strong analytical skills
High degree of familiarity with CPG and Food & Beverage industry A&M services providers
Deep understanding of CPG industry business performance outputs and causal measures, their relationships, and how to bring business performance insights to life visually
Operational experience from business servicing sector and/or consulting experience would be a plus

Essential:

stakeholder management skills
solution-oriented approach to problem solving
strong understanding of internal & external data sources that could contribute to the reporting and analysis function
ability to identify and capitalize on opportunities to gain efficiencies and improve process & deliverables
depth and breadth of custom and syndicated research/analytics
very strong analytical thinking with proven ability to connect data & insight, various A&M data providers, macro & micro trends, and future forces of consumer change and deliver clear outlook scenarios along with implications for the business

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