A&M Excellence Analytical Lead

Overview

A&M Excellence Team

Analytical Evaluation of assigned A&M Area, leading all analytical work, methodology improvements and horizontal learnings.

The scope covers E2E ownership of assigned functional area: data, analyses, visualization, final outcomes, as well as methodology improvement and requires collaboration with enabling teams (ROIe, Sufficiency, GN etc.)

Responsibilities

A&M Excellence Analytical Lead

Analytics

• Provide insightful performance commentary:

  Explain business results, key drivers, and optimization opportunities with clarity and impact. Incorporate global perspectives to ensure reporting reflects strategic considerations beyond raw data.

• Lead structured problem-solving:

  Own assigned components of Market Deep Dive initiatives-formulate hypotheses, design and execute analyses, and develop creative solutions to enhance A&M efficiency and effectiveness

• Drive allocation analytics and modeling:

  Apply advanced frameworks and tools (e.g., PepsiCo Allocation Model, Right Sizing) to optimize resource allocation and deliver actionable insights.

• Share cross-market learnings:

  Consolidate observations and best practices from multiple markets to provide horizontal insights that inform strategic decisions and improve overall performance.

Communication & Presentation

• Deliver clear and impactful insights:

  Translate observations into compelling narratives, ensuring clarity and influence in decision-making. Transform findings into compelling presentations with a clear, meaningful narrative.

• Foster cross-functional collaboration:

  Partner with diverse capability teams (ROIe, Sufficiency, Content, Sponsorship, DAM, etc.) to enrich analyses and create holistic, data-driven recommendations.

• Engage with key stakeholders:

  Collaborate closely with A&M Excellence Experts to address specific analytical needs, providing tailored solutions that drive strategic outcomes.

Data & Governance

• Partner with Data & Governance Leads on data requirements & ensuring the data correctness by providing functional & contextual perspective

Way of Working Improvements (Automation, New Methods)

• Advance automation initiatives:

  Support automation of data collection, validation, and reporting processes, driving efficiency and scalability.

• Optimize and streamline processes:

  Continuously improve workflows through feedback loops, leveraging global and regional synchronization efforts to simplify, standardize, and unify datasets. Collaborate with global and CC stakeholders to enable future digitalization.

Qualifications

• A mid-level Insight or Analytics professional with experience in a leading consumer goods company. With atleast 7 years+ experience
• Education: Masters in Maths, Statistics, Economics, Sociology, Marketing
• Experience in working with large & complex data cubes
• Familiar with key measurements frameworks like MMM, Sufficiency models
• Can synthesize multiple, disparate data sources.
• Strong collaborator: actively creates and participates in opportunities to co-create solutions across markets will be willing and able to embrace Responsive Ways of Working
• Proven analytics, business analytics, research experience, consumer insights experience or commercial experience in combination with strong analytical skills
• High degree of familiarity with CPG and Food & Beverage industry A&M services providers
• Deep understanding of CPG industry business performance outputs and causal measures, their relationships, and how to bring business performance insights to life visually
• Operational experience from business servicing sector and/or consulting experience would be a plus

Essential:

• stakeholder management skills
• solution-oriented approach to problem solving
• strong understanding of internal & external data sources that could contribute to the reporting and analysis function
• ability to identify and capitalize on opportunities to gain efficiencies and improve process & deliverables
• depth and breadth of custom and syndicated research/analytics
• very strong analytical thinking with proven ability to connect data & insight, various A&M data providers, macro & micro trends, and future forces of consumer change and deliver clear outlook scenarios along with implications for the business