Advertising Copywriter

PLEASE READ BEFORE APPLYING

Target River

Key Results Areas (KRAs) & What Winning Looks Like

1. High-Impact Copy for Paid, Earned, and Organic Media

• Craft persuasive and engaging ad copy for digital platforms, including Google, Meta, LinkedIn, and Microsoft Ads.
• Write compelling messaging for organic and earned media, including social media, website content, press releases, and email marketing.

• Winning means:

  Copy is clear, concise, and effective in driving engagement, brand awareness, and conversions.

2. Brand Voice & Audience Alignment

• Develop messaging that aligns with each client’s brand voice while appealing to their target audience.
• Adapt writing style based on platform, audience, and campaign objectives.

• Winning means:

  Messaging resonates with audiences, aligns with brand identity, and supports overall marketing strategy.

3. Collaboration & Internal Communication in a Virtual Work Environment

• Work closely with internal teams, including designers, strategists, and ad specialists, to develop cohesive campaign messaging.
• Effectively manage multiple projects and meet deadlines in a fast-paced, virtual team setting.

• Winning means:

  Internal collaboration is seamless, projects move forward efficiently, and messaging remains consistent across all platforms.

Skills Needed to Win in This Role

• Exceptional Writing Skills:

  Ability to write compelling and conversion-driven copy across multiple platforms.

• Advertising & Marketing Expertise:

  Understanding of direct response marketing, brand messaging, and digital advertising.

• Audience Targeting Knowledge:

  Ability to craft messaging tailored to

  specific geographic, demographic, and psychographic

  audiences.

• SEO & Content Strategy:

  Experience optimizing copy for search engines and developing content strategies that enhance visibility.

• Adaptability & Creativity:

  Ability to adjust tone, style, and messaging based on different clients and industries.

• Strong Communication & Collaboration:

  Ability to work effectively in a

  virtual team environment

  and coordinate with multiple contributors.

• Detail-Oriented & Deadline-Driven:

  Ability to manage multiple projects and deliver high-quality copy under tight deadlines.

Our Company Culture

collaborate, innovate, and execute

Ready to join a team that’s making an impact?