Advanced Analytics - Specialist

• Responsibilities Requirement gathering and evaluation of clients business situations in order to implement appropriate analytic solutions
• Designs, generates and manages reporting frameworks that provide insight as to the performance of clients marketing activities across multiple channels
• Be the single point of contact on anything data & analytics related to the project
• QA process Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues
• Prioritize tasks and proactively manage workload to ensure timely delivery with high accuracy
• Keep abreast of developments in and answer questions on data visualization and presentation, media/ research/ reporting tools, and systems; educate team on same Active contribution to project planning and scheduling
• Create and maintain project specific documents such as process / quality / learning documents
• Should be able to drive conversation with team, client and business stake holders

Qualifications

• 7-10+ years experience in communications, digital or performance analytics, with a focus on measurement and impact evaluation
• Deep understanding of PR, media, and digital performance metrics (including reach, engagement, CTRs, sentiment, share of voice, brand health, search interest, sales attribution, etc)
• Experience using media, social media and search analytics tools like Talkwalker, LexisNexis, Keyword
• io, GLIMPSE, Clickstream, Digital analytics implementation and insights experience | Google Analytics or Adobe Marketing Cloud Experience creating surveys for campaign evaluation an advantage
• High proficiency with Excel, PPT and good working knowledge of data visualization tools like Power BI
• Early adopter and experimenter with AI platforms, fluent at writing prompts and excited about how AI and agentic assistance can optimize how measurement and performance analytics are delivered to clients
• Strong communication and stakeholder management skills, with the ability to turn data into clear insights that drive action and improve results
• Prior experience mentoring or managing team members
• Comfort working in matrixed, cross-functional teams