AdTech Specialist

Location:

Experience:

Department:

About the Role:

AdTech Specialist

Key Responsibilities:

Programmatic & Yield Strategy

• Design and execute strategies to maximize yield across programmatic channels (open auction, PMP, programmatic direct).
• Monitor eCPM, fill rates, ad load, and ad vital metrics to continuously improve monetization.
• Analyze inventory performance and recommend structural changes (floors, packaging, taxonomy).

AdTech Integrations

• Lead integration of SSPs, DSPs, ad exchanges, data partners, and header bidding solutions.
• Drive adoption of advanced AdTech solutions (Prebid, Open Bidding, server-to-server setups).
• Ensure smooth technical setup, QA, and troubleshooting for all partners.

Platform & Infrastructure Ownership

• Manage and optimize ad server configurations (Google Ad Manager or equivalent).
• Develop scalable solutions for AMP, mWeb, and app monetization.
• Collaborate with product and engineering teams to implement new formats and platform improvements.

Innovation & Experimentation

• Stay ahead of industry changes (Privacy Sandbox, identity solutions, supply path optimization).
• Run controlled experiments (new formats, demand partners, floor strategies) and scale successful ones.

Requirements

• 5–8 years of experience in AdTech, Programmatic Monetization, or Yield Management.
• Strong understanding of the programmatic ecosystem (SSPs, DSPs, ad exchanges, data partners)
• Hands-on expertise with Google Ad Manager, Prebid, Open Bidding, and header bidding frameworks.
• Deep knowledge of AMP, mWeb, and app monetization dynamics.
• Strong technical and troubleshooting skills across integrations and platforms.
• Ability to work cross-functionally with product, engineering, and editorial teams.
• Proactive problem-solver who thrives in fast-paced, high-growth environments.

Why Join Us?

• Opportunity to shape the

  AdTech roadmap

  of a leading digital media business.
• Work on large-scale ad infrastructure powering millions of daily impressions.
• Drive

  impactful revenue growth

  through innovation, experimentation, and technology-first strategies.

If the opportunity alignes with your aspirations and skill set , kindly share updated candidature to the hiring team -

Sameeksha Chauhan- sameeksha.chauhaan@htdigital.in