AdOperation Manager

Job Overview

detail-oriented and tech-savvy Manager – Mobile Ad Operations

Key Responsibilities

• Set up, monitor, and optimize mobile ad campaigns on platforms such as

  Trackier, Affise, Appsflyer, Branch

  , etc.
• Manage day-to-day ad operations including

  tracking URLs, creative testing, and resolving delivery issues

  .
• Coordinate with

  publishers/affiliates and internal teams

  for smooth campaign execution and timely delivery.
• Track and analyze campaign KPIs (

  CTR, CVR, ROI, retention, etc.

  ) to ensure targets are achieved.
• Generate, review, and present

  daily/weekly performance reports with actionable insights

  .
• Maintain

  accurate documentation

  for campaign setup, targeting details, and performance logs.
• Assist in managing

  SDK integrations and postback setups

  between advertiser and publisher tracking systems.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or related field.

• 2–4 years of experience

  in mobile ad operations, digital marketing, or affiliate campaign management.
• Strong knowledge of

  mobile tracking platforms

  (Appsflyer, Branch, Kochava, Adjust).
• Hands-on experience with

  affiliate marketing platforms

  (Trackier, Affise, Everflow, etc.).
• Strong

  analytical and reporting skills

  with proficiency in Excel/Google Sheets.
• Excellent

  communication, coordination, and multitasking abilities

  .
• Ability to work effectively in a

  fast-paced, deadline-driven environment

  .

Good to Have

• Experience working with

  CPI, CPA, CPL, and CPM

  campaign models.
• Familiarity with

  attribution models and fraud detection tools

  .
• Basic understanding of

  programmatic buying and RTB platforms

  .