Adobe RTCDP Audience & Segmentation Specialist

Adobe RTCDP Audience & Segmentation Specialist

Role Overview

We are seeking a detail-oriented and technically proficient Adobe RTCDP Audience & Segmentation Specialist to own and optimize audience segmentation logic and activation workflows. This role is critical in enabling personalized, data-driven experiences across marketing channels by leveraging Adobe Real-Time CDP capabilities.

Key Responsibilities

• Segment Logic Ownership

• Design, implement, and maintain audience segmentation logic within Adobe RTCDP.
• Define and manage traits, calculated attributes, and governed audience definitions to support personalization and targeting strategies.

• Activation Workflow Management

• Build and maintain audience activation workflows across multiple sandboxes and destination endpoints.
• Ensure delivery accuracy and consistency across all marketing channels.

• Cross-Functional Collaboration

• Partner with data engineering, marketing, and platform teams to align on data schema, governance, and activation requirements.
• Work closely with compliance teams to ensure audience definitions meet regulatory and privacy standards.

• Troubleshooting & Optimization

• Monitor segment population trends and troubleshoot issues related to segment-based personalization logic.
• Continuously optimize segmentation strategies based on performance insights and business objectives.

Qualifications

• 4 5+ years Hands-on experience with Adobe Real-Time CDP (RTCDP) and audience segmentation tools.
• Strong understanding of identity resolution, traits, calculated attributes, and data governance.
• Experience working across multiple sandboxes and activation endpoints.
• Familiarity with marketing channel delivery systems and personalization frameworks.
• Analytical mindset with strong problem-solving skills and attention to detail.
• Excellent communication and collaboration skills.

Location

         PAN Inida