Adobe RTCDP Audience & Segmentation Specialist CAPGEMINI TECHNOLOGY SERVICES INDIA LIMITED

4.0 - 8.0 years

0 - 0 Lacs

bangalore, noida, chennai

On-site

Adobe RTCDP Audience & Segmentation Specialist Role Overview We are seeking a detail-oriented and technically proficient Adobe RTCDP Audience & Segmentation Specialist to own and optimize audience segmentation logic and activation workflows. This role is critical in enabling personalized, data-driven experiences across marketing channels by leveraging Adobe Real-Time CDP capabilities. Key Responsibilities Segment Logic Ownership Design, implement, and maintain audience segmentation logic within Adobe RTCDP. Define and manage traits, calculated attributes, and governed audience definitions to support personalization and targeting strategies. Activation Workflow Management Build and maintain audience activation workflows across multiple sandboxes and destination endpoints. Ensure delivery accuracy and consistency across all marketing channels. Cross-Functional Collaboration Partner with data engineering, marketing, and platform teams to align on data schema, governance, and activation requirements. Work closely with compliance teams to ensure audience definitions meet regulatory and privacy standards. Troubleshooting & Optimization Monitor segment population trends and troubleshoot issues related to segment-based personalization logic. Continuously optimize segmentation strategies based on performance insights and business objectives. Qualifications 4 5+ years Hands-on experience with Adobe Real-Time CDP (RTCDP) and audience segmentation tools. Strong understanding of identity resolution, traits, calculated attributes, and data governance. Experience working across multiple sandboxes and activation endpoints. Familiarity with marketing channel delivery systems and personalization frameworks. Analytical mindset with strong problem-solving skills and attention to detail. Excellent communication and collaboration skills. Location PAN Inida

Posted 1 week ago

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Adobe CDP Consultant ( Execution Specialist ) IOSPL Technology Services Private Limited

4.0 - 5.0 years

10 - 11 Lacs

Mumbai

Remote

Location: Remote / Pan India iSource Services is hiring for one of their client for the position of Adobe CDP Consultant (Execution Specialist). About the role: We are hiring an Adobe CDP Consultant (Execution Specialist) to support hands-on implementation of Adobe Real-Time CDP. Working under a Senior Consultant, you will manage technical setup, data flows, segmentation, and activation processes. The ideal candidate has strong execution experience in CDP environments and a solid grasp of data integration and marketing tech ecosystems. Roles & Responsibilities: Assist in the technical setup, configuration, and deployment of Adobe Real-Time CDP. Support data ingestion, transformation, identity resolution, and activation workflows. Implement and execute audience segmentation strategies based on strategic direction. Ensure seamless integration between Adobe Real-Time CDP and downstream marketing platforms. Troubleshoot data pipeline issues and optimize data flow performance. Build dashboards and reports to monitor campaign performance, data quality, and audience insights. Collaborate with cross-functional teams including marketing, analytics, and IT to deliver on marketing use cases. Stay current with Adobe Experience Cloud features and enhancements to drive innovation and continuous improvement. Required Skills: 4-5 years of CDP execution experience Hands-on with Adobe Real-Time CDP or similar platforms Proficient in data modeling, identity resolution, and segmentation Knowledge of APIs, data workflows, and troubleshooting Familiarity with Adobe Analytics, Target, and automation tools Adobe certifications are a plus

Posted 1 month ago

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