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Adobe Marketo - Professional

Adobe Marketo - Professional

Capgemini

4 - 9 years

4 - 8 Lacs

Bengaluru

Posted:1 week ago| Platform:

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Skills Required

crm application b2 b2b api javascript digital marketing css dbms hibernate sql plsql b1 spring java j2ee html events crm c# project management oracle german language velocity sql server marketing microsoft windows marketing programs unix

Work Mode

Work from Office

Job Type

Full Time

Job Description

Strong knowledge onMarketoAdministration - Ability to understand, implement solutions usingMarketo- Munchkin tracking code and key settings. Ability to audit, better understanding of transactional vs promotional setup Good understanding of data, web-development - includes responsive web-pages, Email templates. Strong knowledge on JS and APIs Better understanding of analytics - Website Tracking, Multi-Channel Interactions, External Tracking setup etc Primary Skills: Strong knowledge on B2B and CRM integrations Understanding the client strategies and providing/suggesting the better/optimised solutions based on client requirements. Enables the solution to address the agreed business and technical requirements. Identify new opportunities and nurture the sales pipeline with the goal to accelerate qualified prospects and drive revenue Good knowledge on Nurture Programs, Lead Generations, Progressive Profiling, Lead Scoring strategies. Ability to suggest clients Understanding the B2C and B2B differences and ability to setup integrate multi-channel communications. Experience in both B2C and B2B marketing and will have at least 5+ years of hands-on experience building digital marketing programs that fuel a direct-to-consumer and business-to-business sales pipeline. Ability to guide/lead the team members or similar experience preferred Provides written documents and verbal presentations for each client to guide the creation of new marketing plans and strategies Works within the client's budget to produce effective promotional materials and advertising opportunities Establishes marketing tracking methods to help each client evaluate performance over time Good with either Java Scripting or Velocity Scripting, HTML/CSS Good to have End user training capability onMarketoor any similar marketing tools. Secondary Skills: Certifications -MarketoCertified Expert(or any similar certification - mandatory) Certifications -MarketoCertified Associate (optional/not mandate) Strong knowledge on B2 skillsets + addition to that strong knowledge on Events setup, running Webinars Strong knowledge on Subscription Centers - Managing preferences

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Capgemini

www.capgemini.com

IT Services and IT Consulting

Paris France

10001 Employees

5131 Jobs

Key People

Aiman Ezzat

Chief Executive Officer
Carole Ferrand

Group Chief Financial Officer
Gerry McAvoy

Group Executive Vice President
Kakha Tskhakaia

Global CTO
Shannon McCarthy

Chief Marketing Officer

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