Adobe CDP Specialist

We are looking for an experienced Adobe CDP Specialist with in-depth knowledge of Adobe Experience Platform (AEP) and Real-Time Customer Data Platform (RTCDP). The ideal candidate will play a key role in designing data models, managing identity resolution, and enabling real-time customer insights to drive personalized marketing initiatives and data-driven decision-making.

Required Skills & Qualifications:

4+ years of experience working with Adobe Experience Platform (AEP) and Real-Time CDP.

Strong understanding of XDM schema design, identity management, and data governance principles.

Experience with data ingestion workflows, APIs, and audience segmentation.

Familiarity with Adobe Journey Optimizer, Adobe Analytics, and Experience Cloud integrations.

Excellent analytical, troubleshooting, and documentation skills.

Strong communication and collaboration abilities.

Roles & Responsibilities

Key Responsibilities:

Design and implement XDM schemas to ensure scalable and efficient data models within Adobe Experience Platform.

Manage data ingestion pipelines, including batch and streaming data sources, ensuring data accuracy and compliance.

Configure and optimize identity resolution to unify customer profiles across multiple data sources.

Establish and enforce data governance and privacy controls within AEP.

Develop and manage audience segmentation for real-time activation and personalized targeting.

Collaborate with marketing, analytics, and technology teams to enable seamless integration across Adobe applications and third-party systems.

Monitor data quality, troubleshoot ingestion issues, and ensure platform performance.