Industry & Sector:
Marketing & Advertising Offline/Experiential Marketing, Retail & Shopper Activation across India. We deliver on-ground brand experiences, retail campaigns, and partner-led activations for consumer and enterprise clients.
Primary Title:
Account Manager - Offline Marketing
Location & Workplace:
India On-site role with regular field travel across assigned territories.
About The Opportunity
Join a fast-paced offline marketing team focused on delivering high-impact retail activations, experiential events, and trade-marketing programs that drive footfall, conversion, and brand equity. You will own client relationships and the flawless execution of on-ground campaignsfrom brief to post-campaign reportingworking closely with creative, operations, and vendor partners.Role & Responsibilities
- Own end-to-end delivery of offline campaigns and retail activations: scope, planning, vendor selection, execution, and post-campaign analysis.
- Serve as the primary client contact for assigned accountsmanage briefs, align expectations, and provide timely status updates and performance reporting.
- Coordinate vendors, field teams, and agency partners to ensure POSM rollout, merchandising, and activation standards are met on schedule and within budget.
- Monitor on-ground performance via retail audits, field checks, and KPI tracking; identify issues and implement corrective actions in real time.
- Prepare campaign budgets, cost reconciliations, and ROI reports; optimize spends and negotiate favorable terms with suppliers.
- Maintain accurate project documentation, CRM records, and post-mortem learnings to improve processes and client satisfaction.
Skills & Qualifications
Must-Have
- 3+ years of experience in offline marketing, field marketing, trade marketing, or retail activation roles.
- Proven client-facing experience managing end-to-end offline campaigns and vendor relationships.
- Strong proficiency in Microsoft Excel for budget tracking, reconciliations, and KPI dashboards.
- Hands-on experience with CRM platforms and maintaining activity logs for on-ground campaigns.
- Demonstrable knowledge of POSM execution, merchandising standards, and retail audit processes.
- Willingness to travel frequently and work on-site across retail locations and events.
Preferred
- Experience with shopper marketing or experiential agency environments.
- Exposure to large-format events, activation budgets, and multi-city rollouts.
- Familiarity with digital-to-offline measurement and basic analytics tools.
Benefits & Culture Highlights
- High-autonomy, on-ground role with strong ownership and visible impact on client business.
- Performance incentives, travel reimbursements, and opportunities to lead marquee retail campaigns.
- Collaborative, delivery-focused culture with learning opportunities across creative and operations teams.
To apply, highlight your most successful offline campaign or retail activation, including objectives, your role, KPIs achieved, and tools used.
Skills: influencer marketing,campaigns,merchandising,crm,offline marketing,microsoft excel,vendor management,field marketing
