Account Manager (Influencer Marketing)

3 - 7 years

0 Lacs

Posted:1 month ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As an Account Manager in Influencer Marketing, your role will involve managing end-to-end campaign execution for leading brands. You will be the primary point of contact for clients, ensuring smooth communication, flawless execution, and measurable results across influencer campaigns. Key Responsibilities: - Act as the main liaison between clients and internal teams throughout campaign execution. - Understand client goals and deliver influencer marketing strategies aligned with brand objectives. - Manage client expectations, approvals, and feedback loops efficiently. - Provide regular performance updates, reports, and insights to clients. - Oversee end-to-end influencer marketing campaigns from influencer shortlisting to post-campaign reporting. - Coordinate with internal departments (Planning, Pricing, and Creator Management) to ensure timely execution. - Handle campaign timelines, deliverables, and content approvals to ensure smooth workflow. - Monitor live campaigns, ensuring content quality, brand compliance, and performance benchmarks are met. - Troubleshoot and resolve any campaign-related issues proactively. - Track influencer content performance metrics and campaign ROI. - Prepare detailed post-campaign reports with actionable insights and learnings. - Identify opportunities to optimize future campaigns based on data-driven results. - Build and maintain strong relationships with clients and creators. - Upsell and cross-sell services by identifying new opportunities within existing client accounts. - Collaborate with internal stakeholders to ensure a seamless client experience. Key Requirements: - 2-5 years of experience in account management, client servicing, or campaign execution within an influencer marketing/digital advertising/social media agency. - Deep understanding of influencer marketing ecosystem and social media platforms (Instagram, YouTube, etc.). - Strong communication, coordination, and stakeholder management skills. - Ability to manage multiple projects simultaneously under tight deadlines. - Analytical mindset with experience in using campaign analytics and insights. - A team player with a solutions-driven approach and attention to detail. As an Account Manager in Influencer Marketing, your role will involve managing end-to-end campaign execution for leading brands. You will be the primary point of contact for clients, ensuring smooth communication, flawless execution, and measurable results across influencer campaigns. Key Responsibilities: - Act as the main liaison between clients and internal teams throughout campaign execution. - Understand client goals and deliver influencer marketing strategies aligned with brand objectives. - Manage client expectations, approvals, and feedback loops efficiently. - Provide regular performance updates, reports, and insights to clients. - Oversee end-to-end influencer marketing campaigns from influencer shortlisting to post-campaign reporting. - Coordinate with internal departments (Planning, Pricing, and Creator Management) to ensure timely execution. - Handle campaign timelines, deliverables, and content approvals to ensure smooth workflow. - Monitor live campaigns, ensuring content quality, brand compliance, and performance benchmarks are met. - Troubleshoot and resolve any campaign-related issues proactively. - Track influencer content performance metrics and campaign ROI. - Prepare detailed post-campaign reports with actionable insights and learnings. - Identify opportunities to optimize future campaigns based on data-driven results. - Build and maintain strong relationships with clients and creators. - Upsell and cross-sell services by identifying new opportunities within existing client accounts. - Collaborate with internal stakeholders to ensure a seamless client experience. Key Requirements: - 2-5 years of experience in account management, client servicing, or campaign execution within an influencer marketing/digital advertising/social media agency. - Deep understanding of influencer marketing ecosystem and social media platforms (Instagram, YouTube, etc.). - Strong communication, coordination, and stakeholder management skills. - Ability to manage multiple projects simultaneously under tight deadlines. - Analytical mindset with experience in using campaign analytics and insights. - A team player with a solutions-driven approach and attention to detail.

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