10+ | Omnichannel Data Architect | Long term Contract

Cygnus Professionals

10 - 20 years

20 - 35 Lacs

chennai bengaluru

Posted:17 hours ago| Platform:

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Skills Required

digital analytics power bi marketing data architecture adobe analytics data governance taxonomy ajo metadata ad servers aep programmatic platforms dsps tracking pixels cja

Work Mode

Hybrid

Job Type

Full Time

Job Description

Role: Omnichannel Data Architect

Key Responsibilities

Review and document the current omnichannel campaign data collection setup across Paid, Owned, and Earned channels.
Create a migration plan to move campaign data tracking and governance into the Adobe ecosystem (AEP, CJA, AJO).
Define end-to-end campaign tagging governance frameworks, ensuring consistency, scalability, and compliance across global marketing teams.
Partner with marketing, analytics, and technology teams to ensure data integrity and seamless tracking integration.
Perform ongoing data quality checks and troubleshoot tagging or tracking issues.
Work with stakeholders to implement best practices for campaign tracking
Maintain a central campaign tracking repository to streamline reporting.

Must Have Skills:

Hands-on experience in marketing data architecture, digital analytics, and marketing technology.
Deep knowledge of campaign tagging, metadata/taxonomy design, and governance frameworks.
Expertise in Adobe Experience Cloud solutions Adobe Analytics / Customer Journey Analytics, Adobe Experience Platform, Adobe Journey Optimizer / Adobe Campaign, Adobe Target.
Strong understanding of marketing attribution models (rule-based, algorithmic, multi-touch, data-driven).
Ability to work across cross-functional teams.

Good-to-Have Skills:

Experience with Google Analytics / GA4.
Familiarity with Advertising technologies (ad servers, DSPs, tracking pixels, programmatic platforms).
Working knowledge of BI and visualization tools (Power BI, Tableau, Looker, etc.)

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