Zonal Head-Trade Marketing-Bangalore

Role Overview: As a Trade Marketing Manager, you will be responsible for developing and implementing zonal trade marketing plans aligned with national strategies. Your primary focus will be on customizing dealer and retailer programs based on local market trends and sales objectives. Monitoring trade promotional budgets and ROI to drive an increase in display share within the zone will also be a key part of your role. Key Responsibilities: - Lead channel development and support initiatives by onboarding, training, and engaging various channel partners like dealers, retailers, architects, masons, interior designers, and contractors. - Drive the execution of in-store visibility initiatives such as POP materials, signage, store branding, and displays. - Design and implement trade schemes, cashback offers, product bundling, and loyalty programs. - Plan and execute zonal retail activations, roadshows, and influencer meets in collaboration with local event agencies. - Ensure branding at exhibitions, trade events, and dealer meets to enhance brand visibility. - Collaborate with sales teams to gather market insights and boost trade engagement. - Coordinate with supply chain and product teams for POS materials and training support. - Provide feedback to the central marketing team on zonal requirements. - Maintain dashboards for scheme effectiveness, branding compliance, and dealer performance. - Report on key performance indicators such as footfall uplift, secondary sales growth, brand recall, and partner satisfaction. - Manage a team of Regional Marketing Incharges, define and monitor team KPIs and performance. - Lead, mentor, and groom the team effectively. - Manage marketing budgets for assigned zones efficiently. - Ensure timely invoice submission and monthly provisioning. Qualifications Required: - Bachelors degree in Marketing, Business Administration, or related field. - Proven experience in trade marketing, channel development, and retail activations. - Strong understanding of market trends and sales strategies. - Excellent communication and interpersonal skills. - Ability to travel frequently within the assigned zone. (Note: Omitted additional details of the company as it was not included in the provided job description),