Yarn Marketing

Marketing Head and Manager

Job Description

About KG Worldwide Group

KG Worldwide Group, based in Coimbatore, India, is a leading manufacturer of yarn and home textiles, supplying textile businesses globally. The company produces high-end terry towels, rugs, bed linen, and other home textile products, including the luxury brand Microcotton®.

Job Title: Marketing Head

Reports to: Chairman and Managing Director
Location: Coimbatore, Tamil Nadu, India

Job Summary:

The Marketing Head will be responsible for developing and executing marketing and sales strategies for Ne 20 to Ne 40 yarns and grey knitted and woven fabrics. This role requires a strategic thinker with deep B2B textile market knowledge, focusing on driving significant growth in yarn and fabric sales. The ideal candidate will have a proven track record in building successful B2B sales and marketing teams, developing innovative campaigns, and achieving measurable sales results.

Key ResponsibilitiesStrategic Marketing & Sales (Yarn & Fabric)·

Develop and implement marketing and sales plans aligned with business objectives.· Conduct market research to identify target industries, trends, and growth opportunities.· Define sales targets, develop strategies, and establish key performance indicators (KPIs).· Collaborate with the production team to develop innovative products that enhance profitability and market competitiveness.

B2B Sales Leadership· Lead and manage the sales team to achieve sales targets.· Recruit, train, and motivate a high-performing B2B sales team.· Manage key customer accounts, ensuring strong relationships and sales maximization.· Drive new business development and secure new customers.· Establish and manage effective domestic and international sales channels.· Oversee pricing strategies and contract negotiations.

Marketing & Business Development· Develop marketing materials, product samples, and sales tools to support business growth.· Participate in industry events and trade shows to generate leads and build relationships.· Conduct competitor and market analysis to optimize campaigns and maximize ROI.

Team Leadership & Budget Management· Build, mentor, and manage high-performing sales and marketing teams.· Develop and manage separate budgets for yarn and fabric sales and marketing.

Public Relations & Industry Engagement· Maintain relationships with key media outlets, influencers, and industry partners.

Qualifications· Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.·

15-20 years of B2B sales and marketing experience in the textile industry (yarn and fabric sales).·

Proven track record in exceeding sales targets and driving revenue growth.· Strong understanding of

B2B sales, international trade, and distribution channels.·

Existing industry contacts (yarn and fabric buyers) are a plus.· Experience in building and managing high-performing sales and marketing teams.·

Excellent communication, negotiation, and leadership skills.· Strong analytical and problem-solving abilities.·

Ability to work in a fast-paced, dynamic environment.· Experience in international markets and fluency in multiple languages is a plus.

Opportunity :

This role presents a unique opportunity for an experienced B2B sales and marketing leader to drive the growth of KG Worldwide Group’s core yarn and fabric business. With strong manufacturing capabilities and expansion potential in domestic and international markets, this position offers an exciting challenge with a focus on sales growth and profitability.

Job Types: Full-time, Permanent

Benefits:

• Cell phone reimbursement
• Food provided
• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person