Work From Home - Full time - Google Ads Specialist

Company Description

Digital Presence Matters (DPM) is a global AI & Tech-Driven agency with offices in Sunnyvale, U.S., and Gurugram, India. They specialize in Business Growth and AI-driven Technology, offering custom ROI-driven strategies for fee-for-service practices. DPM helps businesses across Canada, the U.S., Mexico, and the EU scale profitably, attract high-value prospects, and dominate their local markets.

Role Description

This is a full-time remote role for a Google Ads Specialist at Digital Presence Matters Inc. The Google Ads Specialist will be responsible for managing and optimizing Google Ads campaigns, analyzing performance data, implementing strategies to improve ROI, and staying up-to-date with the latest trends in Google Ads. The role will involve working closely with the marketing team to drive results and meet business objectives.

Key Responsibilities:

Campaign Strategy and Execution:

• Develop and implement effective Google Ads strategies aligned with client goals.
• Launch, manage, and optimize search, display, remarketing, and YouTube campaigns.
• Conduct keyword research and create compelling ad copy.

Account Handling:

• Manage client accounts and maintain strong communication to understand objectives.
• Provide updates and recommendations based on performance analysis.

Optimization and Performance Analysis:

• Monitor campaign performance and implement strategies to maximize ROI.
• Conduct A/B testing and refine ad creatives, landing pages, and bid strategies.
• Improve quality scores and maintain ad relevance.

Leads Generation and Verification:

• Develop and execute strategies to generate high-quality, conversion-ready leads.
• Monitor lead quality and coordinate with clients to validate outcomes.

Budget Management:

• Manage campaign budgets and bid strategies to maximize efficiency and results.
• Ensure ad spend aligns with client goals and targets.

Collaboration and Coordination:

• Work with internal teams (designers, developers, content writers) to support campaign execution.
• Coordinate assets and timelines to ensure smooth campaign launches.

Reporting and Documentation:

• Prepare performance reports and communicate key insights and next steps.
• Maintain organized documentation of campaign changes, assets, and strategies.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in managing and optimizing Google Ads campaigns.
• Proficient in Google Ads, Google Analytics, and related PPC tools.
• Strong analytical, problem-solving, and communication skills.
• Ability to manage multiple accounts and prioritize tasks efficiently.

Preferred Qualifications:

• Google Ads Certification.
• Prior experience working with dental clients in the US markets.

Work Environment:

• Fast-paced, performance-focused environment.
• Strong support for professional growth and learning.