Job
Description
The Web Content Team Manager Leadis responsible forthe digital content experience on RSMUS.com and RSMCanada.com. He or she leads a team of content publishers who follow best practices and advance the RSM website user experience across 7500+ web pages, supporting brand awareness and marketing programming for RSM US and RSM Canada, creating strong engagement and lead conversion opportunity. The web content team lead collaborates with global editorial, design and engineering teams to ensure the website templates and storytelling approach meets business and user needs. They co-develop creative and content brief templates, web page templates and project management processes to allow for steamlined, asynchonrous site content management The web content team manager, in collaboration with the digital content leader, manages high priority and sensitive web content changes with appropriate urgency and confidentiality. This role works with the digital content leader and the website digital product team to define site best practices and authoring guidelines, and ensures consistent delivery across the web content team. They advise internally among the web content team or across internal RSM stakeholders on page layout and functional design. The team lead may also serve as primary content author for complex or innovative projects as needed. The web content leader must understand the firm's overarching demand generation, talent, and brand programming strategies and is responsible for defining the RSM website hierarchy and taxonomy to support those goals and communicate that effectively to stakeholders and authoring team members. He or she is a digital content enthusiast who stays current on best practices around SEO, web design, and conversion optimization, helps devise A/B testing strategies and coaches teams on content optimizations. Web content team leader responsibilities - 65%. Understand RSM's demand generation, brand awareness and talent marketing strategies to inform web channel strategy Uphold RSM brand standards and digital and content marketing best practices Collaborate with digital teams to identify tools, vendors and processes to efficiently deliver web content at scale. Work collaboratively with team members in other firm functions to ensure the brand and web content strategyare incorporated to effectively convey the firm's promise, mission and values across an intuitive user experience Oversee department workflow and capacity, utilizing external resources or solutions where appropriate. Build strong working relationships and establish a regular communication cadence of information to other groups and individuals. Collaborate with CMG and agency teams to design website experiences that accelerate user engagement, including mockups and minor copy-editing suggestions Provide creative direction on advanced page experiences with defined experimentations; evolve/update best practices based on success metrics Share learnings with team members and across CMG as appropriate Work with website engineers to solve technical problems and/or recommend new functionality Review site performance and identify opportunities for authoring changes that may drive improvements Recommend content, component or template changes that will improve the web experience - work with design and engineers to adjust and educate Recommend A/B testing and work with the Adobe Target lead to implement and monitor, as appropriate Identify and help create training opportunities for content publishers Collaborate with digital content director to define content tagging standards, metadata management and business rules across platforms Understand content strategies and integration points for approved alternate web experiences. Functional responsibilities - 25%. Oversee all content publishing for rsmus.com and rsmcanada.com Maintain firm and web brand standards across all page experiences - periodically review site for adherence to best practices, review and advise on content escalations in collaboration with design and editorial Understand data and content integration points, such as Marketo, Brightcove, Adobe Analytics, etc. to ensure technical quality for page development Oversee large-scale website projects (i.e., navigation updates, brand refresh updates across the site, homepage redesign) Assist with publishing content on urgent, confidential, complex or high profile projects. Other duties as assigned - 10%. Education/Certifications Bachelor's degree in marketing, communications, digital marketing, journalism or design(preferred), or 4 years equivalent business experience Technical/ Soft skills Demonstrated expertise using enterprise content management systems/web platforms, required Adobe Experience Manager, required Proficient with digital and content marketing strategy; required Demonstrated understanding of SEO best practices, preferred Disciplined approach to brand, style, grammar, including discernment regarding escalations Understanding of data sources and user experience connection points across marketing tech stack (i.e.Adobe Experience Manager, Adobe Analytics, Marketo, CRM, Google, SEMrush, etc), required Experience with work management tools, Workfront preferred Experience 8+years of experience in web content publishing and site optimization, preferably within a large, global or professional services organization Deep understanding of buyer journey, preferably in B2B environment 3+ years of team management and people leadership, experience with global teams, preferred Leadership Skills An exceptional client service attitude, possessing an outstanding proactive approach to working collaboratively with others Ability to motivate and inspire team and deliver prescriptive feedback to both team members and stakeholders; required Proven track record of mentoring and coaching all levels Ability to oversee multiple projects, allocating team resources in alignment with project prioritization and individual skills Confident collaborating asynchronously across a global team.
