Web Analyst (GA4 & GTM Expert)

Google Analytics Specialist with experience of

Our primary focus is to hire a candidate with hands-on experience in Google Analytics (GA3, GA4) and implementing Google Tags.

Please note: We are NOT looking for SEO /Marketing profiles and Data Analytics profiles.

• This role requires expert-level knowledge in

  Web Analytics

  (strategy, requirements, implementation, validation, reporting) specifically with

  Google Analytics

  .
• The ability to communicate clearly and effectively with technical and non-technical team members is a must.
• Have experience in implementing

  Server Side Tracking or Mobile app tracking.

digital analytics space

RESPONSIBILITIES

• Capture web analytics data with Google Analytics
• Provide in-depth and insightful custom reports to communicate key metrics and findings
• Recommend and create A/B or multivariate tests to improve user experience and conversion
• Document marketing strategies and processes and recommend improvements
• Analyze campaign data and adjust strategies to deliver maximum return on investment

Google Tag Manager ROLES and RESPONSIBILITIES

• Manage Google Tags (GTM) for web properties by overseeing implementation, coding, and testing, and conducting ongoing maintenance
• Audit and clean up existing GTM tags
• Work with the business team to understand metrics and help with supporting segmentation
• Manage operations and governance of Google Analytics
• Manage permissions for tag and digital analytics tools

QUALIFICATIONS

• 2+ years experience in Web Analytics.
• Advanced knowledge of Google Analytics(GA3, GA4), Digital Analytics, GTM Implementation.

#Google Analytics Specialist #Google Tag Manager Expert #Web Analytics Manager #Digital Analytics Coordinator #Analytics Implementation Specialist